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Different approaches to Agile Analytics and customer engagement

Retail as we've known it for the past 50 years is dead. As the population becomes increasingly diverse and the baby boom generation wanes, retailers can no longer simply "stack it high and let it fly". Consumers want to shop whenever and however they prefer and the notion of a single point of sale is obsolete. Therefore the conventional retail analytics of the past 20 years such as segmentation, profiling, wallet share, lifetime value analysis, etc. are also becoming obsolete. Join Ken Collier as he examines the convergence of factors that are leading to a sea change in retail and how retailers might benefit from advanced analytics to enhance the shopping experience and strengthen the retailer:consumer relationship.

Ken Collier, PhD

Ken Collier, PhD

Director of Agile Analytics, ThoughtWorks

Ken got excited about agile development in 2003 and was one of the first to start combining agile methods with data warehousing, business intelligence, and analytics. Ken’s book, Agile Analytics: A Value-driven Approach to Business Intelligence and Data Warehousing describes the successful adaptation of agile techniques to the nuances of data warehousing and BI. As the Director of Agile Analytics for ThoughtWorks, a custom software development firm, Ken extends his Agile BI techniques to “Big Data” analytics initiatives. This focus includes NoSQL technologies, social analytics techniques, unstructured data analysis, data science, predictive and quantitative analytics, and others. Ken has written extensively about Agile Analytics for the Cutter Consortium as well as on his blog theagilist.com. Ken’s musings can be tracked on Twitter by following @theagilist.