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Innovation for sustainable growth

Leading organizations achieve growth by customer-obsession with a modern technology strategy.


Where do you start? In this upcoming webinar, we’ve partnered with AWS to bring you exclusive insights from one of the world’s most innovative companies, Amazon.


Tuesday, October 20th

Business leaders today are continually challenged to deliver a differentiated customer experience that drives sustainable growth. Designing digital experience from the customer can be a challenging shift in both thinking and operations. Building those experiences in a manner that enables responsiveness to continuous change in the market adds to the challenge. AWS has mastered how a company operationalizes customer obsession, iterative execution and an agile platform architecture.


AWS and ThoughtWorks have come together to inspire and equip you with some real examples for how you can apply these principles to your business. AWS will share their Working Backwards process that helps you focus on customer value first. ThoughtWorks will share a digital product lifecycle approach that integrates product thinking and platform thinking in a manner that brings great digital experience to your customer with fast time to market and sustainable growth.

Tuesday, October 20th


11am EST | 10am CST | 8am PST
(2 hours including Q&A)

Meet your speakers

Alla Simoneau

Global Operations Leader, Amazon


Alla oversees a global organization of Business Development leaders to enable thousands of customers to develop new digital products and services leveraging Amazon’s approach to innovation. Prior to AWS, Alla led the North America Business Development organization at AmazonFresh and began her career with Amazon, leading two Marketplace categories. Prior to Amazon, she worked at General Electric leading a mix of commercial, operational and finance initiatives across the renewable energy space. Alla has an MBA from NYU Stern School of Business and is based in New York City.

Joe Murray

Chief Digital Officer NA, ThoughtWorks


Joe leads an organization of strategy, product and design consultants delivering customer experience solutions including CX Strategy, Digital Product Design and Delivery, and Product Organization Transformation for our clients. Our clients cross all industries and vary in size from scale ups to Fortune 50. Most recently, Joe was Global CTO for frog design. Over a 30 year career, he has held leadership roles in management consulting, enterprise software and founded a startup, always focused on helping his clients grow their business through a focus on customer experience. Joe is based in Seattle, WA.

Tania Salarvand

Managing Director, NA East Market, ThoughtWorks


Tania is the Managing Director for ThoughtWorks' North America East Market, with almost 20 years experience in B2B consultancies helping drive growth, customer experiences, and engagement.