Business leaders today are continually challenged to deliver a differentiated customer experience that drives sustainable growth. Designing digital experience from the customer can be a challenging shift in both thinking and operations. Building those experiences in a manner that enables responsiveness to continuous change in the market adds to the challenge. AWS has mastered how a company operationalizes customer obsession, iterative execution and an agile platform architecture.
AWS and ThoughtWorks have come together to inspire and equip you with some real examples for how you can apply these principles to your business. AWS will share their Working Backwards process that helps you focus on customer value first. ThoughtWorks will share a digital product lifecycle approach that integrates product thinking and platform thinking in a manner that brings great digital experience to your customer with fast time to market and sustainable growth.