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Become a great product organization

Customer-centric. Value focused. Outcome driven. 

Shift from a traditional project mindset to a product mindset

 

Innovative organizations that outperform their competitors often share similar qualities.

 

  • Outcome orientated – not output orientated
  • Highly collaborative – and don’t have a “throw it over the wall” mentality
  • Customer-centric – not internally focused
  • Proactive – instead of reactive
  • Enabled by technology – not held back by it

 

They’re great product organizations — and you can join them.

By having a clear discovery and delivery process, it’s helping us onboard new people and set better expectations around how the work is carried out — while still allowing people to be creative in the solutions they provide.
Darren Smith
Chief Product & Technology Officer, MYOB

We can help you drive thoughtful and intention change across your business

Decades of experience
Our cross-disciplinary experts understand the patterns of product organizations, and can help you define product success.
An established framework
We’ve condensed our experiences of helping organizations become product-driven into our Product Organization Wheel (POW), a repeatable, multidimensional transformation framework.
Support at any stage
Our holistic five-level assessment tool can help you understand your current state, and where you want to get to.
A roadmap tailored to you
We can help you define and execute a product transformation roadmap unique to your organization and market context.
Industry-leading expertise
We bring together unique product and experience IP and integrated teams to turn visionary thinking into deliverable results.
Decades of experience

Our cross-disciplinary experts understand the patterns of product organizations, and can help you define product success.

An established framework

We’ve condensed our experiences of helping organizations become product-driven into our Product Organization Wheel (POW), a repeatable, multidimensional transformation framework.

Support at any stage

Our holistic five-level assessment tool can help you understand your current state, and where you want to get to.

A roadmap tailored to you

We can help you define and execute a product transformation roadmap unique to your organization and market context.

Industry-leading expertise

We bring together unique product and experience IP and integrated teams to turn visionary thinking into deliverable results.

Why should you embrace a product model?

 

Too often, organizations focus on deliverables and outputs, operate with short-lived teams, and make important decisions that aren’t based on data. A product organization model helps you:

Prioritize the right products
Make decisions based on data, not just intuition, so you can focus on the products that bring the most value to your organization.
Speed up time to market
Accelerate lead times to take ideas to market, and improve the adoption, growth, and retention of your products and services.
Boost ROI from your investments
Empower customer-centric and outcome-focused teams, so you can generate greater returns on your efforts and spend.
Prioritize the right products

Make decisions based on data, not just intuition, so you can focus on the products that bring the most value to your organization.

Speed up time to market

Accelerate lead times to take ideas to market, and improve the adoption, growth, and retention of your products and services.

Boost ROI from your investments

Empower customer-centric and outcome-focused teams, so you can generate greater returns on your efforts and spend.

Our leaders

Sapna Maheswari
Sapna Maheswari

Head of Customer Experience, Product and Design, Europe

Nic Smythe
Nic Smythe

Head of Customer Experience, Product and Design, APAC

Joe Murray
Joe Murray

Global Head of Customer Experience, Product and Design, North America

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Start your journey to becoming a product organization.