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YConf APAC 2023

Watch the live recordings

YConf APAC 2023

By design: great teams build great products 

 

YConf is our annual event for leaders and practitioners working in customer experience, product and design at the intersection with tech. It is a conference for curious minds who want to find out more about how to continuously evolve compelling products, deliver exceptional customer experiences and stay ahead of the competition through the successful integration of tech and design.

Watch the live recordings

Reframing failure: Creating a culture of learning

Nicole Williams, Head of Product, Trade Me

 

What if telling your stakeholders you were wrong was met with applause? What if the cost of learning you were wrong was hours or days, not months? How would this change your product approach? Guest speaker Nicole, shares Trade Me’s journey to reframe failure by celebrating learning fast and cheaply. Get actionable tips and hear how product and design leaders can create a common language and appetite for risk and learning across organisations.

Maximizing your chance of product success through a culture of experimentation

Mathew Adams, Principal Product Manager, SEEK

 

A masterclass in product strategy on how to ensure product success by doing the right amount of experimentation and thinking up-front. Learn how to empower teams to ask the right questions, uncover the right insights, and de-risk your product through this real life case study of launching a brand new product to market from SEEK.

The essentials of becoming a product-led organization

Ana Rowe and Si Chen, Principal Consultants, Product, Thoughtworks Australia and New Zealand

 

Product-led organizations have the ability to deliver great experiences time after time. But what does it take to become one? In this talk, Ana and Si share the essential themes that organizations must address to effectively respond to the ever-evolving market needs and maximize their speed to customer value. They share some real world examples and leave you with the know-how to kickstart your evolution from traditional project-centric approaches to a product-focused mindset.

Making user research your organization’s superpower

Charissa Pang, Lead Consultant, Experience Design, Thoughtworks Singapore

 

Achieve better business and product outcomes by growing customer centricity as an organizational culture. Learn how to overcome common bottlenecks faced across low to high research maturity levels, empowering individuals and teams to drive more effective and scalable customer insights.

 

Nicole Williams
Guest speaker

Nicole Williams

Head of Product, Trade Me
 

Nicole is passionate about learning and helping grow others. She’s currently Head of Product at Trade Me, where she leads the vision and strategy for their Marketplace team. It’s the perfect environment for her endless curiosity and appetite for gnarly customer problems. She’s previously worked across product and marketing for open source software, platform technology and hardware.

Mathew Adams
Guest speaker

Mathew Adams

Principal Product Manager, SEEK
 

Mathew Adams is a highly experienced Product Leader with over 20 years of experience working in digital businesses. He has a proven track record of driving business growth through product innovation and strategic product leadership. Currently, he oversees teams across Asia responsible for delivering seekMAX’s product strategy and roadmap. Throughout his career, Mathew has developed a deep understanding of Asian markets and consumer needs. He has successfully led cross-functional teams and delivered complex products that have exceeded customer expectations. 

Thoughtworks presenters

Ana Rowe
Ana Rowe

Principal Consultant, Product

Si Chen
Si Chen

Principal Consultant, Product

Charissa Pang
Charissa Pang

Lead Consultant, Experience Design

Nic Smythe
Nic Smythe - Host

Director, Customer Experience, Product & Design

Edward Hutchins
Edward Hutchins - Host

Principal Consultant, Product