A great strategy is just that, a strategy.
Without a bias for action and making sure the activities of the company align to execution of the strategy, it's only a thought exercise.
Responsiveness is the new reality. Transparency and visibility are the new must-haves for leaders. Exploration and adoption of emergent technologies are the new norm.
Planning is not enough. To compete, you have to rapidly respond to the changing needs and expectations of your customers. Winning requires alignment of the whole organization to value, from budgeting and investment allocation, marketing, people development to software delivery.