The COVID-19 pandemic, rising demands for social justice, and the widening digital divide have all put ethics on the agenda of enterprises globally in a way that’s virtually unprecedented. As technology becomes more and more central to what businesses do, they need to learn how to approach and apply technology in an ethical way - or risk losing the trust of customers and the battle for talent. This issue of Perspectives explores the strategies and frameworks that enable enterprises to foster an ethical technology practice.
Any application of technology can have ethical implications, but the stakes are particularly high for artificial intelligence and the use of customer data given the growing role both are playing in critical business functions and everyday decision-making. That makes it crucial for enterprises to examine the solutions they use for flaws or bias, and reckon with all the possible consequences. As traditional measures of business performance can lead companies down the wrong ethical path, the focus needs to shift to more holistic conceptions of value.
The complexity and breadth of considerations most enterprises face in applying technology mean ethical technology has to be a consistent organizational focus, rather than a one-off initiative or list of principles posted on a wall. A comprehensive approach involves action across multiple fronts, from product development to the way leaders interact with their teams.
Technology will remain an ethical minefield - but a number of encouraging trends are taking shape. Entire ecosystems of frameworks and solutions are taking shape around danger spots like AI and data privacy. More off-the-shelf models and solutions are becoming available for enterprises aiming to make ethics a part of the development of products and interaction with customers. And most importantly, organizations are beginning to understand a strong ethical stance can be a foundation for overall improvement.