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June 17, 11am BST

The pilot trap

Moving from failed AI experiments to agentic operational advantage

Escape the retail AI pilot trap

 

Most retail AI initiatives never make it past the proof-of-concept stage. They fall into the pilot trap, consuming significant resources and time without ever delivering true operational scale. To thrive in 2026, retailers must move beyond reactive tools and towards autonomous, intelligent systems.

 

Join Thoughtworks experts Chris Ford and Sanjeev Seshagiri Athreya for a strategic breakdown of the shift to Agentic Commerce. Using data-driven insights from our latest Retail Insights Report, we will provide a roadmap for escaping stagnant pilots and achieving a true operational competitive advantage.

During this webinar, we will cover:

Escaping the pilot trap

 

The 4 critical signs your AI initiatives are stuck in neutral and why it’s a structural problem, not a technical one.

Rebuild, rewire, reimagine

 

The three coordinated shifts required to turn isolated retail AI experiments into true operational capability.

 

 

The agentic shift

 

What live agentic commerce actually looks like in 2026, backed by real-world proof points from the global retail market.

 

10 practical moves

A decisive, actionable playbook that retail leaders can implement immediately to break free of the pilot trap.

 

 

Session format

 

This 60-minute interactive session is designed for retail leaders, tech practitioners and digital strategists who need to move past AI hype and deliver measurable operational advantage

 

  • The pilot trap breakdown: An honest look at why retail AI pilots fail to scale and how to spot the structural bottlenecks holding your team back.
  • The 2026 retail blueprint: A deep dive into thin-slicing and information-process fusion showing how to coordinate your architecture for the agentic shift.
  • 10 practical moves & Q&A: A tactical guide to the immediate steps your organization can take, followed by an open floor for audience-submitted challenges.

Meet the presenters

Chris Ford

Technical Director - Retail and Travel, Thoughtworks

Sanjeev Seshagiri Athreya

Head - Retail Practice, Thoughtworks

Register for the webinar

June 17, 11am BST

Online

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