Many enterprises are struggling to process the technology-driven disruption of the last few years. In order to face ongoing market disruptions head-on requires organizations to become modern digital businesses.
Threats to growth
“(A thin slice) has to be something significant because it has to be impactful, and needs to touch all parts of the business. Use it to identify the antibodies that exist in your own organization that will stop change, and do something about them. Then do another thin slice to solve something else. Keep going, and by the fourth or fifth slice, the entire company will be part of the program. You build a great culture and let people fold into it, rather than trying to roll it out.”
Gary O'Brien, Digital Fluency Principal, Thoughtworks
"There’s always going to be silos in your organization. The trick is to work out where’s the least damaging place for silos to be created. A big part of what holds enterprises back from becoming a modern digital business is organizing along reporting lines as opposed to lines that create value for customers.”
Ange Ferguson, Group Managing Director for Digital Transformation, Thoughtworks
Digital platform strategy blueprint
iii. Experience design and product capability
If customer value is how the performance of the modern digital business is ultimately measured, product design and development has one overarching goal - to enhance customer experience. And learning about that experience entails listening to the customer, not the enterprise’s own views or preconceptions. In a digital business it is data that acts as the enterprise’s ear to the ground, providing a steady stream of insight on customer needs.
Customer experience's business and staff impact
Experience driven businesses have:
Connected intelligence cycle
“This is one area where Chinese companies are actually more flexible than those in the West. Innovation is incubated internally, not externally. And technology isn’t just an enhancement to the business or business model - it’s creating new business models altogether.”
Ran Xiao, Head of Innovation, Thoughtworks China
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