Millennials, set to inherit A$30 trillion over the next 30-40 years, continue to be the focus for brands everywhere. Ranging in age from 18 to 34, this demographic is responsible for the majority of purchases across a wide range of consumer goods, and have now begun to settle down with careers, homes, and kids of their own.As Millennials move into their prime spending years, traditional financial institutions have been forced to closely examine (and change) how they do business to reach a generation who, in reality, want as little to do with them as possible. It’s not to say that Millennials don’t care about their financial health; they certainly do. They care a great deal about making money and having enough cash to fund a successful future doing the things that they enjoy. However, they aren’t engaging with financial institutions in the same ways that their parents and grandparents did.
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