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The Field Marketer, IME plays a critical role in developing and executing regional marketing strategies that drive pipeline growth and sales enablement. This role requires a strategic mindset, exceptional project management skills, and the ability to work independently while collaborating closely with cross-functional teams.
You will work closely with regional sales teams to align marketing activities with local business objectives, ensuring the successful execution of global campaigns through localized initiatives. You thrive in an autonomous, fast-paced environment and excel at balancing multiple projects while delivering measurable business impact.
Job responsibilities
- Implement and manage account-based and deal-based marketing programs to target key accounts in the region, working closely with sales to personalize approaches to these high-value potential customers.
- Drive co-marketing initiatives with strategic partners, including joint webinars, case studies, and content collaborations.
- Plan and execute end to end management of field marketing events, including in-person and virtual events (e.g., webinars, roundtables, industry conferences) that drive middle- and bottom-funnel engagement.
- Partner with sales to ensure event participation aligns with target accounts and sales goals.
- Manage event logistics, promotions, post-event follow-ups, and performance reporting.
- Collaborate with the global campaign center team to localize and execute global marketing campaigns effectively within your region.
- Work with subject matter experts to shape insights posts, write clients stories and develop persuasive content to support your campaigns.
- Assist the sales team by providing them with up-to-date marketing materials, including product brochures, presentations, case studies, and competitive analysis reports.
Job qualifications
Technical Skills
- Utilize data to continuously optimize field marketing strategies, contributing to the achievement of regional sales targets and broader company goals.
- Work closely with strategic partners in the region to co-develop and execute joint marketing initiatives, including webinars, case studies, and thought leadership content. Collaborate with the global partner marketing team to adapt and leverage existing programs, ensuring alignment with regional market needs and business objectives.
- 7+ years of B2B marketing experience.
- Proven success in field marketing, event management, and campaign execution.
- Strong project management skills, with the ability to handle multiple initiatives simultaneously.
- Exceptional communication and storytelling skills, both written and verbal.
Professional Skills
- Results-driven and highly adaptable to a fast-paced, unstructured environment.
- Ability to work both independently and collaboratively across sales, marketing, and partner teams.
- Experience with CRM and marketing automation platforms (e.g., Salesforce, Adobe Experience Manager, Marketo) is a plus.
- Collaborate with the market director to align marketing initiatives with revenue goals and customer engagement strategies, actively contributing to commercial strategy discussions that drive business growth.
- Measure and report on the success of field marketing activities, ensuring all activities are tracked in CRM (e.g., Salesforce).
Other things to know
Learning & Development
There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.
Responsible Use of AI in Recruitment
At Thoughtworks, we use AI tools to support our recruitment team with administrative tasks such as drafting communications, scheduling interviews and writing job descriptions.
Crucially, our AI tools do not screen, assess, rank or make hiring decisions. Every application is reviewed by our team and all selection decisions are made exclusively by our interviewers and hiring managers.
We are committed to fairness and responsible AI. We actively manage our AI systems by testing, monitoring for biased outcomes and implementing mitigation measures. We hold our third-party vendors to these same high standards through a rigorous governance process. For additional information, please see our full Thoughtworks AI Policy for Recruitment.
Job Details
Country: India
Location: Bangalore
Date Posted: 03-17-2026
Industry: Information Technology
Employment Type: Employee
About Thoughtworks
Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech. As a leading technology consultancy, we’re pushing boundaries through our purposeful and impactful work. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator. Bring your brilliant expertise and commitment for continuous learning to Thoughtworks. Together, let’s be extraordinary.
Thanks for your interest in joining Thoughtworks. A member of our Recruiting team will review your application as soon as possible.
In the meantime, check out our Consultant Life page to learn more about the extraordinary impact Thoughtworkers make on clients, the tech industry and each other.
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