Marimekko is a Finnish lifestyle design company, renowned for its original prints and colors. The company’s portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware.
Marimekko Decision Factory
The Marimekko Decision Factory is a reinforcement learning -based personalization engine, running a factory abstraction for scalability. The factory recommends, personalizes, and optimizes virtually anything on Marimekko’s website to match users’ interest. While doing so, it learns from user behavior in real time and does not require past data assets nor expert data science skills to be scaled across the company's digital platforms. Most importantly, it generates new insights about what customers actually want - without data-induced bias.
Just hours after its launch, the conversion rates on the site improved significantly and a double-digit increase in homepage-to-funnel conversion was achieved with a model that had only three hours of data in its hands.
Creating truly personalized experiences
Generally speaking, personalization can be divided into two categories, illustrated in the image below.
1. Recommending from a finite action set like frontpage artwork, discount percentages or landing page assets
2. Recommending from a potentially very large action set, such as thousands of products (SKUs)
Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Roughly 150 Marimekko stores serve customers around the globe. The key markets are Northern Europe, the Asia-Pacific region and North America. The company’s share is quoted on Nasdaq Helsinki Ltd.