Silvia Baroni

I believe strategy should never stay in PowerPoint. My work is about turning complexity into clarity, and ambitious plans into outcomes that people actually feel in their day-to-day business. 

My background is unusual: I studied marketing and communication, but I’ve also spent years in strategy consulting and digital transformation. That mix allows me to speak the language of both business and design, boardrooms and delivery teams. Over the past 20+ years I’ve led international projects across healthcare, energy, and automotive - from building new operating models and AI strategies to developing observability strategies that connect technology resilience with business continuity and regulatory compliance.

Today, I’m a Lead Advisory Consultant at Thoughtworks in Digital Transformation and Operations, working with leaders to make change tangible, measurable, and human. Before that, I worked in Industry 4.0, robotics, and IIoT, always with a focus on how technology only matters if it drives business value.

I also mentor at global conferences like SXSW in Austin, because I believe ideas are only powerful when shared.