Nearly 20 years ago, Clayton Christensen published The Innovator’s Dilemma, in which he described the essential tension that pushed successful companies like Microsoft along a path from market disruptor to market protector. Despite their innovative roots, the urge to sustain their market position creates an organizational ethos that stifles further innovations.
Disintermediation through technology is one of the great themes of our times. Even historically "safe" markets are being disrupted, from taxis (Uber) to banks (Bitcoin) to cable companies (Netflix) to auto dealerships and gas stations (Tesla). Only 61 companies on the Fortune 500 from 60 years ago remain on it today. Software is eating the world, and changing consumer expectations. No company is immune from these changes.
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