When it comes to data projects, we often observe that collecting data from data producers and setting up data ecosystems takes precedence over building business use cases driven by data consumers. Amassing data first and solving business problems next, we have found, is a suboptimal route.
On one end, a common difficulty is project leads being unable to justify the cost of investment by proving tangible success of such data projects. On the other hand, advanced data pipelines do not prove their value until they are contextualized to the customer/user experience at each stage of the data journey.
In this talk, Ammara Gafoor and Deepthi Karuppusami will share their experience of how a data consumer-first approach based on principles of Data Mesh can make your data strategy effective. You will understand the pros of applying product development principles to data to make a data product. Through personal war story examples, Ammara and Deepthi will look at how analysis techniques such as OKRs and hypothesis-driven development can be used to establish a cost benefit analysis keeping customer focus at the forefront.