The well-known 11.11 has now become a popular atmosphere that drew everyone’s attention. Then what kind of indication that we can possibly get from the data? This topic mainly discusses the major opinion coming from the data reports on that day and introduces the ecosystem of Big Data. It also reveals how Big Data affects and applies in traditional enterprises in 3 main stages.
Additionally, we will use 2 industrial cases to illustrate how Big date has helped enterprises in business revolution such as customers attraction, stores operation and multi-industry cooperation.
节选TalkingData《双十一电商行业分析报告》的主要观点分享， 介绍大数据生态理念； 围绕大数据在传统企业落地和应用的三个阶段（“精细化运营” -> “第一方数据管理” -> “持续的创新和合作”）重点介绍两个行业案例，暂定零售行业的某服饰品牌（待进一步确定），以及招商银行。讲解大数据如何帮助这两家企业实现获客、门店运营，以及跨界合作等业务创新。