The flattened or negative growth market result in less manpower and resources to work with, further affecting productivity
The five biggest challenges that CXOs are facing today
On the other hand, consumer behaviour has irrevocably changed– the way people shop, consume education, travel etc. In trying to meet these challenges, leaders are crafting comprehensive business continuity plans that include what’s known as the ‘pandemic-proof infrastructure.’
Pandemic or crisis proof infrastructure is characterized by contactless, hygienic, location agnostic, remote and/or virtual working environments.
Such a setup will help business leaders:
Adapt to and upgrade work environments to better suit the new normal
Onboard new and old employees into a new work environment
Better understand and work with quickly evolving business and customer priorities
Given the scenario described above, we clearly see the potential that emerging tech lik eXtended Reality (XR) has to help enterprises crisis-proof their workspaces.
Enterprise XR (EXR) goes mainstream
XR tech has progressed from Gartner’s hype cycle and the confines of the consumer (gaming) industry to become a mature technology ready for business consumption.
According to Digi-Capital, “Enterprise VR active users are beginning to reach critical mass in the training vertical...Enterprise VR training company, Strivr partnered with Walmart to roll out 17,000 Oculus Go headsets loaded with its software to 4,700 stores and 1 million employees, as well as Verizon using it to train 22,000 employees across the US.”
And, when we look at reports like IDC’s prediction of global AR/VR spends reaching $136.9 billion by 2024, or news of Microsoft winning a U.S. Army contract for augmented reality headsets, worth up to $21.9 billion – it’s evident that (public and/or private) enterprise-wide adoption of XR is on the rise.
XR tech can simulate physical environments in immersive, virtual ones, thus creating a life-like experience. This helps entire workforces collaborate across remote locations, building on the ‘work from anywhere’ norm. Those principles also allow XR to be an efficient medium for remote upskilling of a large workforce.
A recent HBR Analytic Services study stated, “[XR is] a key part of enterprise digital transformation initiatives. It is emerging as an important tool to improve employee productivity, training, and customer service.”
Five considerations for EXR journeys
Thoughtworks has put together the top five things to consider when business leaders embark on their Enterprise eXtended Reality journeys:
Enterprise integration: EXR solutions have to integrate with various enterprise systems - such as Identity and Access Management (IAM), Enterprise Resource Planning (ERP), Enterprise Risk Management (ERM), Customer Relationship Management (CRM), Learning Management System (LMS) and other proprietary or off-the shelf services.
They must comply with organizational standards, processes and policies by integrating with Mobile Device Management (MDM) solutions. Additionally, EXR solutions should allow for a consistent user experience (and design) across an organization’s systems (e.g. a single sign across websites, mobile or desktop apps).
XR content management: Conversations around XR content (like what’s used in gaming) are largely focused on the consumption stage i.e. the visualization and immersive quality of the content. However, the journey begins earlier, at the generation and publication stages, where EXR is yet to make significant progress.
It’s ideal for Enterprise XR to support entire content management pipelines – generating multi-format communique leveraging CAD, CAM, 3D Model, 360° videos etc. This ensures proactive and seamless integration across media platforms/channels. It also encourages efficient accessibility, publishing and managing the content.
Customizations: EXR adoption will grow when solutions are software and hardware agnostic and customizable to the needs of enterprises. For instance, EXR must be compatible with software apps and web services running on cloud, on-premise, on hybrid setups, and with evolving infrastructure.
Enterprise XR adoption benefits from a vibrant partner ecosystem that guarantees integration with a variety of devices, development tools and frameworks like Unity, Unreal, Vuforia, and others, alongside industry leading components like Google ARCore, Apple ARKit, MRTK, etc.
EXR also expects interoperability to enable existing mobile and web apps with XR, and this helps leverage existing investments.
Monetizing solutions: EXR solutions can be a critical use case with measurable ROI. Organizations can implement turnkey XR solutions for remote assistance, guided workflow and training; remote data visualization, design collaboration and compliance. These solutions can be monetized by offering them to wider industrial usage.
Standardization: The Enterprise XR space should implement software development best practices like agile principles, evolutionary architecture, etc. Standardization matters because there are a multitude of tooling and tech stacks used for EXR solutions.
While XR has the potential to reorient the enterprise environment, enterprises face multiple challenges with the XR development lifecycle. One gap is the automation of testing XR applications. Thoughtworks developed Arium – an open-source, lightweight, extensible, platform-agnostic framework that helps write automation tests that are built specifically for XR applications.
Examples of XR showing improvements in the enterprise workplaces are already underway. Thoughtworker, Margaret Plumley, Product Manager and Researcher says, “Most people when they think of AR, VR, they think of games, they think of consumers, but they've actually been used in enterprises with really positive returns. You're seeing actual cases where time on task is reduced by anywhere from 8% to 30% in industry. So, there are some very real enterprise level applications out there with very real results.”
Use case: smart XR technology for the enterprise
Earlier this year, Lenovo introduced the ThinkReality A3 — “The Most Versatile Smart Glasses Ever Designed for the Enterprise.” One of the market’s most advanced and versatile enterprise smart glasses, the ThinkReality A3 is part of a comprehensive digital solution offering to deliver intelligent transformation in business and bring smarter technology to more people.
Vikram Sharma, Director Software Development at Lenovo, explains how their ThinkReality Platform is designed to build custom XR solutions for a diverse range of hardware and software stacks, that can easily integrate with existing enterprise infrastructure. It comes with a powerful Software Development Kit (SDK) coupled with the management portal that bakes in cloud and device services.
ThinkReality headsets are loaded with enterprise ready services where users can login, work in tandem with the assigned task workflow and log out upon task completion. The device is compatible with dynamic enterprise device usage policies that can be enforced via integrated MDM or from Lenovo’s cloud services.
Vikram elaborates on how the ThinkReality platform works well with holo|one for workflow management, and with Uptale for onboarding and re-skilling the workforce. There are multiple usage opportunities with such a tool. For example, enterprises can use it to train personnel on new products, support troubleshooting or repairs from anywhere in the world.
Lenovo’s ThinkReality Platform is a great example of EXR gaining traction, investment and subsequent advancement and maturity. Lenovo’s use case is a clear signifier that business recovery, distributed workforces and hybrid work models are pushing small and large businesses to adopt new technologies like XR for smart collaboration, increased efficiency, and lower downtimes.
Disclaimer: The statements and opinions expressed in this article are those of the author(s) and do not necessarily reflect the positions of Thoughtworks.