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The Product Thinking Playbook
The Product Thinking Playbook

The Product Thinking


Product development is hard.

The Product Thinking Playbook is here to help.


Download the playbook
Product thinking cards
Product thinking cards

Map your way to better products.

Consisting of various tactics, techniques, and milestones borrowed from Design Thinking, Agile Development, Lean Product Strategy, and Jobs-To-Be-Done Theory, the Product Thinking Playbook helps facilitate conversations around what you will and (just as importantly) will not do to achieve your product goals.

Product thinking cards
Product thinking cards

Create alignment and document your strategy.

A Playbook exercise has two goals. The first is to create alignment through dialogue about what will and will not be done to achieve the desired outcome. The second is to generate a physical artifact that represents the execution strategy that can be referenced—and modified—throughout the life of the project.

The Product Thinking Playbook Cards


Tactics cards represent a set of methods and strategies that can be used to accomplish desired outcomes.



Milestone cards are used to update or demonstrate progress at the conclusion of critical tactics.



Technique cards specify how you will execute against your chosen tactics in greater detail.

Discovery and Delivery

Cards labeled with the Discovery track are geared toward learning and validation while Delivery-labeled tactics are geared toward design and development.

The Product Thinking Playbook is neither prescriptive nor comprehensive, but exists to help teams find the right path forward—one crafted to your unique context, capabilities, and aspirations. It is not about prescribing the one best answer, but about uncovering better outcomes and better products. The playbook encompasses over 150+ tactics and techniques, and gets updated on an annual basis.

Ready to start mapping your way to better products?

Download the Product Thinking Playbook to develop your execution strategy for ambitious new products.

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Thank you for downloading the Product Thinking Playbook. We trust you'll find our tool inspiring and useful for your product development strategy.

Product thinking cards
Product thinking cards

Great products (and playbooks) are never complete.

Like the products we work on, the Product Thinking Playbook is always evolving. By sharing it with others, we hope to spark conversation on how to build better.

Want to amaze customers and outperform competitors? We can help.