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Published : Apr 26, 2023
Apr 2023
Trial ? Worth pursuing. It is important to understand how to build up this capability. Enterprises should try this technology on a project that can handle the risk.

RudderStack is a customer data platform (CDP) that makes it easy to store data in a data warehouse or data lake. This approach, increasingly known as Headless CDP, separates the CDP's features from its user interface and emphasizes configurability through APIs and the data warehouse/lake as primary storage. As expected from a product in this category, RudderStack has a rich repository of integrations with third-party products (both as source and sink) and the ability to ingest custom events. RudderStack has both a commercial offering and a self-hosted OSS version with functionality limitations.

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