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Agentic AI and the

new dynamics of retail

More mundane and more

important than you think

Most leaders overestimate what agentic AI can do today

and underestimate the impact it will have tomorrow.

Don’t fall into the same trap.

 

Retail is on the cusp of a transformation unlike any before. Agentic AI — where natural language understanding meets autonomous action — is reshaping how businesses connect with customers, streamline operations, and deliver value.

 

This e-book explores how agentic AI is redefining the retail landscape, from product discovery and customer journeys to behind-the-scenes operations. Whether you’re a retailer, technologist, or business leader, you’ll find actionable insights to turn disruption into your competitive advantage.

Why this matters

By 2030, spending on agentic AI is projected to grow from $5 billion to $47 billion, with retail at the forefront of this transformation. This is your opportunity to lead the charge, adapt to disruption, and turn change into strategic advantage.

What you’ll learn

Structural shifts you can’t ignore

 

Discover how agentic AI is automating workflows, enabling hyperproductive startups, and giving large enterprises the tools to dominate their ecosystems.



 

Spot the signals, seize the advantage

 

Uncover the latest developments in autonomous commerce and agent-driven customer journeys to outpace competitors and build stronger customer connections.

 

Future-proof your business

 

Learn actionable strategies to boost productivity, enhance management with conversational insights, and create loyalty-driven customer experiences powered by agentic AI.

About the author

Chris Ford

Technology Director for Retail, Consumer Goods, Travel & Transportation Thoughtworks

Chris is a Technology Director at Thoughtworks, responsible for Aviation, Retail, Consumer Goods, Travel, and Transportation across Europe. He is a veteran with more than a decade as a Thoughtworks consultant and leverages our global expertise to deliver impactful solutions for his clients. He is a recognized expert in data, architecture, and agile software development, sharing his insights through public speaking and writing. 

 

He provides contextualized advice to help organizations navigate the complexities of business and technology. He has a proven track record of improving software delivery effectiveness for companies in Australia, the UK, the US, India, Uganda, Spain, and Germany.

 

Whether you're looking to boost efficiency, enhance customer experience, or drive innovation, Chris can help you leverage technology to achieve your strategic goals.

Rethink what’s possible with agentic AI