Designers: it's time to become DesignedUp and lead in tech
Emma Carter noticed many of the designers she had mentored throughout her career faced challenges when it came to design leadership — particularly when working within a tech-first company where the designers are often in the minority and the true value of design is not properly understood.
This didn’t make sense — not least because research suggests companies driven by design outperform those that are not by 219%. Design has a huge impact: so why weren’t designers being given a seat at the leadership table?
That’s why she wrote DesignedUp — it’s a guide to help designers navigate organizations when they’re in the minority. Featuring insights from a range of experienced design leaders, this book will help you overcome professional obstacles and become a DesignedUp leader who can influence everyone from engineers to C-level execs.
Become an advocate for exceptional design in your organization
Turn execs into design evangelists
Help colleagues understand the value of human-centered design
Manage internal tensions with confidence and professionalism
A useful guide for the modern design practitioner who sits at the intersection of the IT consultancy and agency world... a refreshing antidote to any career doldrums you may have.
Designers have long asked for a ‘seat at the table.’ What Emma Carter has done is given them the roadmap to not only get that seat, but to redesign the table to fit what tech-driven organizations need to succeed today.