Sport Australia is the Australian Government’s lead agency responsible for distributing
funds and providing strategic guidance and leadership for sporting activity in Australia.
Sport Australia engages with sporting organisations across state, territory and local
governments (and their respective sports institutes) as well as sports clubs around the
Within this crowded ecosystem, there was a clear gap and opportunity to connect the data
and insights across the different systems that various sporting organisations use to support
a more connected sports sector. The major problem was fragmented and disconnected
data (and related applications). This made it challenging to identify how a user interacted
with a sports organisation and difficult to enable data about these users and their
interactions across different sporting organisations and clubs to be analysed effectively. It
not only created a poor user experience, but also meant there was no way to measure and
improve Australians’ participation in sports and physical activities.