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Unlock the full potential

of your fans

How a hybrid CX approach helps you
find the product ideas your fans will love
E-books Back

Spark the extraordinary power of your fans with impactful customer experience tactics

 

Fans are the heartbeat of industries like media, sports, and entertainment—but how deeply are yours engaged? Engaged fans do more than consume your content; they boost revenue, amplify your brand, and fuel long-term growth.

 

Our new ebook, "Unlock the full potential of your fans," reveals how a hybrid CX approach can help you create the products and experiences your fans will love.

 

Discover how to:

 

  • Define and nurture highly engaged fans.
  • Combine qualitative and quantitative insights for better fan understanding.
  • Adapt to your fans’ evolving needs over time.
  • Make smarter innovation decisions using your knowledge of fans

 

Find out how data-driven storytelling can help you find the product ideas your audience will love

Get a copy

A customer experience approach to leverage fan engagement

Add qualitative human context to quantitative fan insights

 

An effective quantitative data strategy is essential for generating actionable fan insights using technologies like AI and machine learning. However, it needs to be paired with qualitative data to avoid biased or inaccurate conclusions that can result from relying solely on numbers.

 

Track your fans as they evolve

 

 

Fan behavior is constantly evolving, rendering static personas increasingly ineffective. By adopting job-based personas tied to the fan lifecycle, brands can better understand their audience's current needs while anticipating future ones. This approach ensures brands remain aligned with fan expectations and adapt seamlessly over time.

 

Make safer innovation bets

 

Sports and media organizations often struggle to prioritize ideas, making it essential to use a clear framework for evaluation. Success comes from assessing fan value, business ROI, market potential, risks, and investment needs. This helps organizations make smarter decisions that drive results.

Authors

Tim Parmee

CX and Product Strategist at Thoughtworks

With 25 years professional experience designing and delivering innovative digital experiences, Tim brings a platform-agnostic approach to understanding and meeting customer challenges. Tim aims to foster a creative and collaborative environment in his work, calling on his experience in design, research, product strategy, and organisational transformation. By focusing on human needs, societal outcomes and the value of design, Tim’s goal is to make accessibility, tech equity and ethical data practices as much a part of the design discussion as the interface itself.

Chris Moore

Media, Publishing and Entertainment Domain Lead at Thoughtworks Europe

Chris brings over 30 years of experience dedicated to driving technology-driven transformation in the Tech industry. As a seasoned transformation consultant, he collaborates with C-level business leaders in the Media, Publishing, and Entertainment industries, providing strategic advice and guidance to help them achieve their digital ambitions. A natural design and systems thinker, Chris thrives at the intersection of technology, culture, and change within complex organizations.

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Fans drive long-term success, boost revenue, and accelerate growth—unlock their full potential!

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How data-driven storytelling helps you find the product ideas your audience will love

 

Tim Parmee, author of the e-book, will be hosting a live session to explore how a holistic approach to customer research and product insights combines high-volume data strategies and storytelling.

 

February 27, 2025 at 5PM CET

Register