B2B marketing leaders and innovators will be honored at ITSMA’s Marketing Excellence Awards Ceremony for standout performance driving growth and success with tech-related services and solutions
ITSMA, the leadership community for B2B marketers in the connected economy, has announced Thoughtworks, a global technology consultancy that integrates strategy, design and engineering to drive digital innovation, as a finalist in its 24th Annual Marketing Excellence Awards Program.
The program honors the marketing programs and campaigns that have delivered superior performance in the four most critical aspects of marketing success: customer-focus, innovation, execution, and business impact. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, comprehensive approach to marketing.
“Finalists for this year’s program are truly inspirational. They demonstrated enormous agility with their programs during this time of disruption, as they pivoted quickly with customer-oriented insight and support,” said Dave Munn, President of ITSMA. “B2B organizations that continued to provide new offerings and ways to engage have positioned themselves for long-term success. Thoughtworks is one of these organizations, exhibiting the best qualities of focus, creativity, and operational excellence in accelerating strategic growth and innovation.”
The 2021 ITSMA Marketing Excellence Awards categories include:
Collaborating with Sales
Driving Strategic Growth
Embedding ABM Programs
Optimizing ABM Campaigns
Orchestrating Executive Engagement
Strengthening the Brand
In addition to the seven thematic categories, the Marketing Excellence Awards Program also includes recognition for small and medium-sized businesses (SMB).
Thoughtworks was named a finalist in the “Strengthening the Brand” category for their program on Thoughtworks Technology Radar: An opinionated guide to technology frontiers.
“Award finalists demonstrate tremendous innovation and impact across the most important aspects of strategic marketing,” said Munn. “In every category, our judges have been impressed with the creativity, agility, and results that continue to raise the bar for all of us engaged in B2B marketing.”
An international panel of marketing executives and experts will select the winners, who will be announced at a special online awards ceremony on October 13th, which precedes ITSMA’s virtual Marketing Vision Conference the following week and will feature MEA-winning presentations.
For more information about ITSMA’s 2021 Annual Marketing Vision Conference, visit: http://www.itsma.com/event/marketing-vision-2021/.
For more than 25 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships.
Learn more at www.itsma.com