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从全渠道到多元化品牌体验

What Natural Markets Food Group has done to transform from “omni-channel” to “multi-plex” is to use technology as a necessary means, continually observe and investigate customer needs, optimise the first catch of each channel( Online ordering,In-store pickup,In-store ordering,Smart Digital Menu boards) along the way, in order to provide customers more possibilities of interacting with the brand, as well as serving them with multiple choices and a unique shopping experience.

Natural Markets Food Group在从“全渠道”向“多元渠道”(omni-channel to multi-plex) 转型过程中的做法在于,通过不断的观察和调研消费者需求,从科技入手,在消费者决策路径的全过程中不断优化每个渠道的接触点(在线支付、在线下单、店内取货、智能点餐系统),强化与品牌的互动,为消费者提供更多的选择空间,打造独一无二的购物体验。

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PART 2

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Joshua Sigel

Joshua Sigel

Natural Markets Food Group CIO

A recognised strategic and transformational technology leader, and entrepreneur through his hands-on executive leadership innovative approach to business process enablement, and his focus and passion for enhancing customer experience through technology.

Over the past 12 years Josh has held senior technology leadership positions within the retail and consumer products distribution industries. Prior to starting his own consulting firm, Josh was the CIO of Natural Markets Food Group, an operator of retail food and food service stores throughout North America where Josh led the development of one of the most advanced mobile payment, loyalty, in-store kiosk, and online ordering systems in retail food and food service.

Joshua Sigel 在零售和快消品行业拥有12年的资深技术领导经验。在担任北美最大的有机食品超市连锁之一:Natural Markets Food Group的CIO期间,Josh主导了40个不同地区零售门店的转型,推动了在移动支付、顾客忠诚度以及在线下单系统等多层面的技术革新。

在加入NMFG之前,Josh还担任过北美最大的有机食品分销商—United Natural Foods公司IT系统及创新版块VP。他在4年内帮助公司销售额增长了50%以上,从34亿美元增长到65亿美元。2012年,Josh和他的团队创新性地将技术与市场策略相结合,推出了”iUNFI”—食品分销行业第一款,也是最先进的一款手机应用之一,每年处理近10亿的交易。

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