对于购车客户而言，理想的购车体验是怎样的？多渠道获取信息、统一平台管理信息、新技术提供智能化选择、线上线下无缝转换、有趣及个性化的服务、方便快捷的取车及支付体验……戴姆勒将数字化技术融入消费者认知、兴趣、购买、售后的整个过程，并通过全渠道打造基于购车行为的一站式场景化体验和与之服务的生态。
数字化、场景化的新消费时代购车体验
Robert Bruce
Director IT, Digital Customer Experience at Daimler Greater China
15 years of leading cross-cultural project teams within the premium automotive industry. Strong technical and business qualifications with a solid track record in system building, information technology, marketing and customer relationship, IT vendor management, sales process optimization and logistics. Fluent in German and English.
