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The New Strategy

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Traditional approaches to corporate strategy are failing. This is exacerbated by the incessant acceleration in the pace of business change. Now the digital tsunami is reshaping every industry. Long-standing assumptions about how people and organisations make economic decisions turn out to be fundamentally flawed. People make irrational decisions all the time, but in very predictable ways! The trick is to know how to figure out the rapidly-changing rules governing human behaviour. 

Adding to the uncertainty, long-term sustainable competitive advantage is replaced by a new era of transient advantage, where enterprises need to constantly be reinventing themselves: modernising and evolving their business models, management models, and products and services.

Constant innovation and rapid speed-to-market are the new black. This talk is about navigating in deep and turbulent waters where the old maps are no longer reliable. Success will only go to the enterprises that are truly organisationally agile and highly adaptive.

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Keith Dodds

Keith Dodds

Director of Client Relations, Asia Pacific, ThoughtWorks

Keith has more than 25 years of experience in helping clients improve their offerings and performance through the use of modern technology. He has worked for ThoughtWorks for over 11 years and is Director of Client Relations. Keith has worked in the US, Europe, Asia, Africa and resides in Sydney, Australia. In recent years, Keith has focused on digital innovation and the creation of new business models, new management practices, and service/product design. He has advised clients across a variety of industries, including financial services, retail, telecommunications, media and travel.

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