Myer - Connecting with China | Online Retailer Conference 2017

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Over 1.4 million Chinese tourists visited Australia last year, spending on average $8000 a visit. Myer saw this as an opportunity to generate a new revenue stream, and partnered with ThoughtWorks to identify new ways to connect with this previously untapped segment.

In January 2017, following five weeks of rapid development, Myer launched a digital engagement platform on top of WeChat, aiming to attract Chinese customers to shop in-store, just in time for Chinese New Year.

Pete shared the story behind this innovative new platform as well as the results of the pilot at the 2017 Online Retailer Conference in Sydney. 

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Download the Keynote

Click here to access Pete's deck from the Online Retailer Conference. 

Peter Mitchley-Hughes

Peter Mitchley-Hughes

Executive General Manager Business Transformation, Myer

Pete is an Executive General Manager and responsible for delivering all aspects of the New Myer Transformation.

He is a Finance trained, MBA qualified, digitally focussed leader with over 20 years' experience in blue-chip CPG and Retail Companies. He has a proven track record in digitally-led business transformation, operational efficiency, organisational change and large scale programme delivery. Prior to joining Myer he was responsible for developing the M& business in the UK and in Australia.  

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