Over 1.4 million Chinese tourists visited Australia last year, spending on average $8000 a visit. Myer saw this as an opportunity to generate a new revenue stream, and partnered with Thoughtworks to identify new ways to connect with this previously untapped segment.
In January 2017, following five weeks of rapid development, Myer launched a digital engagement platform on top of WeChat, aiming to attract Chinese customers to shop in-store, just in time for Chinese New Year.
Pete shared the story behind this innovative new platform as well as the results of the pilot at the 2017 Online Retailer Conference in Sydney.
