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数字化战略已死

面对充满未知和不确定性的时代,我们该如何制定商业策略?回归到策略的本质,无非是执行。战略无外乎于三件事:诊断问题、有一个领导性方针、用什么方法实现。数字化的商业策略最重要的一点在于迅速,原因在于商业世界中我们的时间永远不够。在快速行动的方针之下,我们还需要评估,我们在实施能力方面做了多大的准备,并且时刻以学习的心态来探索未知领域,适应新的现实。

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Ross Pettit

Ross Pettit

Director, FinTech

Ross consults, writes, and speaks on running better technology businesses (tech firms and IT captives) and the things that make it possible: good governance behaviors (activist investing in IT), what matters most (results, not effort), how we organize (restructure from the technologically abstract to the business concrete), how we execute and manage (replacing industrial with professional), how we plan (debunking the myth of control), and how we pay the bills (capital-intensive financing and budgeting in an agile world). He is interested in robustness over optimization. Ross is a Director for ThoughtWorks, the global leader in software delivery and consulting.

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