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Accessible data in Formula 1

Formula 1 racing is the most technologically advanced and high profile sport on the planet. In a sport where every tenth of a second defines the difference between winning and losing, the best use of the vast amount of data available is critical in the quest to win the world championship. Chris Thelwell describes his winning entry for The F1 Connectivity Innovation Prize, and how he took the timing data from the 1980s and transformed it to reach a new and untapped audience.

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Chris Thelwell

Chris Thelwell

Experience Designer

I am a digital innovator and designer with substantial experience in creating big ideas and making a big difference for clients and their customers. I create disruptive and engaging multi-channel experiences and digital products using my ability to innovate by putting the customer and validated learning at the heart of what I do.

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