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CHIME FOR CHANGE

CHIME FOR CHANGE

Supporting women and girls around the world

Since 1921 Gucci has been a destination for the world’s most discerning men and women. As Gucci readies for the next ninety years, it looks to the next level of corporate responsibility. From sustainability to philanthropy, Gucci is committed to its role in the global community.

Gucci wanted to create a global campaign to raise funds and awareness for girls’ and women’s empowerment. In addition to education, the campaign provides a crowd-funding platform for people to donate funds to organizations and projects focused on the causes that matter most to them.

They founded Chime for Change.

Chime for Change serves to convene, unite and strengthen the voices of women and girls through targeting three key areas: education, health and justice.

The site design and layout were in place - as were the plans to announce the site at the TED 2013 conference. They wanted a responsive site to ensure the design looked great across all devices. The external systems integrations had to be developed and tested, which included Catapult, Ticketmaster and Facebook, among others.

With the design taken care of, Gucci needed a partner for the backend work: they called ThoughtWorks. With just seven weeks to the site launch, the teams worked together to deliver the minimum viable product for launch - and more.

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Using a Lean approach to software development, the teams set about creating the minimum viable product piece by piece, with weekly showcases to ensure the site was looking great and ready for launch.

“To have achieved the goal in such a condensed amount of time, with so many moving parts and frankly so many different organisations and stakeholders, is a remarkable case study for anyone who is trying to pull something off like this.” 

Robert Triefus, Chief Marketing Officer, Gucci