Menú

La información en esta página no se encuentra completamente disponible en tu idioma de preferencia. Muy pronto esperamos tenerla completamente disponible en otros idiomas. Para obtener información en tu idioma de preferencia, por favor descarga el PDF aquí.

Técnicas

Aplicar gestión de producto a plataformas internas

May 2020
Adoptar?

Cada vez más empresas están construyendo plataformas internas para desplegar nuevas soluciones digitales de forma rápida y eficiente. Las compañías que tienen éxito con esta estrategia están aplicando técnicas de gestión de producto a plataformas internas. Esto significa establecer empatía con los clientes internos (los equipos de desarrollo) y colaborar con ellos en el diseño. Los gerentes de producto de plataforma crean hojas de ruta y se aseguran que la plataforma entrega valor al negocio y mejora la experiencia de los interesados. Desafortunadamente, estamos viendo estrategias menos exitosas, donde los equipos crean plataformas en el vacío, basándose en supuestos no verificados y sin clientes internos. Estas plataformas, a menudo, y a pesar de agresivas tácticas internas, terminan por ser subutilizadas y reducen la capacidad de entrega de la empresa. Como es habitual, una buena gestión de producto trata de conseguir construir productos que encantan a los consumidores.

May 2018
Probar?

We've seen a steep increase in interest in the topic of digital platforms over the past 12 months. Companies looking to roll out new digital solutions quickly and efficiently are building internal platforms, which offer teams self-service access to the business APIs, tools, knowledge and support necessary to build and operate their own solutions. We find that these platforms are most effective when they're given the same respect as an external product offering. Applying product management to internal platforms means establishing empathy with internal consumers (read: developers) and collaborating with them on the design. Platform product managers establish roadmaps and ensure the platform delivers value to the business and enhances the developer experience. Some owners even create a brand identity for the internal platform and use that to market the benefits to their colleagues. Platform product managers look after the quality of the platform, gather usage metrics, and continuously improve it over time. Treating the platform as a product helps to create a thriving ecosystem and avoids the pitfall of building yet another stagnant, underutilized service-oriented architecture.

Nov 2017
Probar?

We've seen a steep increase in interest in the topic of digital platforms over the past 12 months. Companies looking to roll out new digital solutions quickly and efficiently are building internal platforms, which offer teams self-service access to the business APIs, tools, knowledge and support necessary to build and operate their own solutions. We find that these platforms are most effective when they're given the same respect as an external product offering. Applying product management to internal platforms means establishing empathy with internal consumers (read: developers) and collaborating with them on the design. Platform product managers establish roadmaps and ensure the platform delivers value to the business and enhances the developer experience. Some owners even create a brand identity for the internal platform and use that to market the benefits to their colleagues. Platform product managers look after the quality of the platform, gather usage metrics, and continuously improve it over time. Treating the platform as a product helps to create a thriving ecosystem and avoids the pitfall of building yet another stagnant, underutilized service-oriented architecture.