A Two-way Street
The rise of China in the global economy can’t be disputed. In many categories, Chinese consumers are already the largest spenders, and Western brands are starting to shift their strategies to capture their interest and custom. Alongside the development of these strategies, organisations are now looking towards the Chinese innovation ecosystem, which has driven the success of some of the most powerful brands in China. Leveraging the learnings of this progressive market has enabled the disruption of even the most traditional industries and organisations around the world.