The Product Mindset
Principal Consultant, Product Strategy & Design
How do you achieve customer value in the digital age? More than just experiments and customer centricity, adaptive strategies are required, where decisions are based on learning through doing.
For organisations that are winning at customer experience, purpose starts with customers, prioritisation is value-based and decisions are based on learning. Default thinking is no longer enough to stay ahead of the market. To truly differentiate your customer’s experience, you need to embrace uncertainty, responding to new information with emergent design, and create evolutionary architectures to support these changes.