In this talk, Porus Munshi says it's often easier, cheaper, and more fun to convert pain points into positive engagement points than it is to eliminate them. The intent of doing business is never to fit in. The intent is to change the game and create a truly unique customer experience.
Leapfrogs through Insight Driven Innovations
Founder, Making Breakthroughs Happen
Porus Munshi is the founder of Making Breakthroughs Happen, a firm that is focused on fuelling innovation breakthroughs across the planet. He is also the author of the bestselling book Making Breakthroughs Happen – How 11 Indians Pulled Off The Impossible. He has helped organisations across the globe to transform business impact by creating breakthroughs in Strategy, Products, Processes, Business Models, and Ecosystems.