Fueling growth through customer obsession: BP’s digital innovation journey

Thoughtworks and Amazon Web Services bring you an exclusive digital innovation webinar series focused on stories of customer obsessed invention and reinvention, told by business leaders across the globe. Learn how to put innovation into practice, fuel your growth engine, reimagine customer experience, and build greater resilience.

BP set out on their innovation journey to respond to tectonic shifts in the marketplace by reinventing how they engaged with consumers. By obsessively focusing on the customer, BP built the right business case, prioritized their product roadmap, and realized significant outcomes within six months of launch. A platform approach enabled them to continuously evolve their customer experience while accelerating the delivery of adjacent opportunities across five countries. 


Join us for a 90-minute fireside chat with Matt Rich, VP of Customer Care and Innovation at BP about their transformational journey. The interactive session will provide an opportunity to reflect on where you are on your journey and discover options for accelerating your path to customer centricity.


Fireside chat with Matt Rich, VP of Customer Care and Innovation at BP, outlining their transformational journey

Interactive session on new, impactful ways to accelerate your own innovation journey 

Matt Rich

VP of Customer Care and Innovation, BP

Matt has been with BP for 10 years – over the last 5 years he has been responsible for digital transformation. As BP faces massive transformation through the transition to sustainability, Matt is innovating the Customer Experiences across 17,000 service stations. Matt is committed to driving change through continual improvement – “the human interaction between digital and the physical worlds changes constantly. To win, we must keep learning from our consumers and have them in the room with us”.

Series Hosts

Alla Simoneau

Alla Simoneau

Global Operations Leader, Amazon Web Services

Alla oversees a global organization of Business Development leaders to enable thousands of customers to develop new digital products and services leveraging Amazon’s approach to innovation. Prior to AWS, Alla led the North America Business Development organization at AmazonFresh and began her career with Amazon, leading two Marketplace categories. Prior to Amazon, she worked at General Electric leading a mix of commercial, operational and finance initiatives across the renewable energy space. Alla has an MBA from NYU Stern School of Business and is based in New York City.

Joe Murray

Joe Murray

Chief Digital Officer, Thoughtworks NA

Joe leads an organization of strategy, product and design consultants delivering customer experience solutions including CX Strategy, Digital Product Design and Delivery, and Product Organization Transformation for our clients. Our clients cross all industries and vary in size from scale ups to Fortune 50. Most recently, Joe was Global CTO for frog design. Over a 30 year career, he has held leadership roles in management consulting, enterprise software and founded a startup, always focused on helping his clients grow their business through a focus on customer experience. Joe is based in Seattle, WA.