The Witt-Group is a leading textile mail order company targeting customers over fifty years of age. The group owns eight brands, all united under the umbrella of the Witt-group. With over 15 online shops and around 370 different types of catalogues, the group reaches their clients in Germany and around the world.
The WITT-WEIDEN found that they had to keep up with the changing lifestyle of older people. They had become more digital as was evident in their shopping behaviour.
WITT WEIDEN’s clients had become more digital and were willing to shop anywhere, and at any time to keep with new fashion trends.
With a pure catalogue business, they could not deliver on those needs. They realized that the the solution is to become more customer centric and enable shopping across all devices, at any time and at the same time, offer individual guidance, promotions and fashion trends.
In the past, a key success factor had been strong process optimisation in catalogue production, which secured the profitability of the WITT WEIDEN-brands and -markets. In a world where printed catalogues no longer exist, WITT WEIDEN understood the need to run digital channels as effectively as their catalogue business.