Closing keynote: Tracking every move
Today start-ups have much fewer barriers to entry and can develop much faster. The Lean startup methodology has made it possible for software products to launch with an alpha version, while crowdfunding has allowed hardware startups to validate their concept before going to manufacturing. Wearable tech products are at the intersection of hardware and software, and the definition of a lean process applies on all fronts, providing users with a great design, reliable product, and most importantly, a meaningful user experience. Thus, customer engagement becomes part of the product architecture itself, and actually begins at product purchase, continuing well after.