Strategic Demand Marketer

Strategic Demand Marketer2021-06-15T22:28:58-04:00<p><strong>Strategic Demand Marketer</strong></p> <p><span style="font-weight: 400;">ThoughtWorks is a global technology consultancy that aims to positively impact the world through our culture and technology excellence. Our community of technologists thinks disruptively to deliver pragmatic solutions for our clients' most complex challenges. We are curious minds who come together as collaborative and inclusive teams to push boundaries, be ourselves and deliver extraordinary impact.</span></p> <p><span style="font-weight: 400;">We are currently seeking an experienced B2B Marketing Manager to support our ambitious North America growth plans. The ideal candidate will have a solid understanding of marketing strategy and campaign development to build awareness, drive engagement and generate demand among ThoughtWorks’ clients and prospects.&nbsp; This role will have multiple responsibilities including leading our North America partnership marketing efforts including with AWS, Google and Microsoft, and developing and executing effective market development </span><span style="font-weight: 400;">programs that capture and nurture leads across multiple vertical segments and channels.</span></p> <p><span style="font-weight: 400;">They will bring a creativity, a growth mindset and broad experience in content creation and campaign development across multiple channels including webinars, roundtables, email marketing, paid advertising sponsorships and more.&nbsp;&nbsp;</span></p> <p><span style="font-weight: 400;">They will partner closely with sales teams and North America leadership to enable them with timely and effective campaign execution and follow-up.&nbsp;</span></p> <p>&nbsp;</p> <p><strong>Key Responsibilities:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Developing and implementing strategic marketing plans aligned to NA business goals in order to attract potential customers</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Working closely with the Global Partnership Marketing lead and NA Alliances &amp; Partnership leadership to identify priorities and design and implement marketing initiatives that will generate demand</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Partnering with the Service Line and Industry leadership, Demand and Marketing organizations to understand our offerings, content and messaging, ideal customer profile and personas to effectively develop and/or extend campaigns that will resonate with target buyers and drive consideration and pipeline</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Collaborating with internal design team and external partners to develop deliverables required for campaigns including content, videos, webpages, infographics, email copy, social post copy, and other sales materials</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Managing and coordinating with cross-functional marketing teams (global centers of excellence and local resources) to execute on key campaign goals</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Tracking, measuring, optimizing and reporting on the ongoing impact of marketing programs against defined objectives.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Manage budget and third-party vendors&nbsp;</span></li> </ul> <p><strong>Required Skills and Experience:</strong></p> <ul> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Bachelor’s degree</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">5-7 years relevant work experience in B2B marketing: partnership marketing and demand generation campaigns (technology and consultancy experience a plus, as are experience in the financial services, healthcare and/or public sector)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Experience devising and delivering integrated marketing campaigns across a full spectrum of paid, earned and owned channels, including strong content development and event management experience</span></li> </ul> </ul> <ul> <li><span style="font-weight: 400;">A leader and thinker, able to work with internal stakeholders to determine targets and goals by being customer focused</span></li> </ul> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Collaborative, motivated self-starter with strong stakeholder management skills and a bias for action who thrives on working in complex environments</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">An innovative, creative thinker with excellent communication skills&nbsp;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Analytical skills to forecast and identify trends and challenges, and to inform campaign approaches</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Excellent project management skills with the ability to work effectively with cross-functional teams, manage multiple priorities and deadlines</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Detail-oriented, and works independently as well as in groups</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Passionate about marketing, sales, and understanding the needs of executive clients</span></li> </ul> <p>&nbsp;</p> <p style="color: white;">#LI-COE</p>ThoughtworksNew York USA