North America: Employer Brand/Recruitment Marketing Lead

NA Employer Brand/Recruitment Marketing Lead

ThoughtWorks is a global software consultancy with an aim to create a positive impact on the world through technology. Our community of technologists thinks disruptively to deliver pragmatic solutions for our clients' most complex challenges. We are curious minds who come together as collaborative and inclusive teams to push boundaries, free to be ourselves and make our mark in tech.

Behind every ThoughtWorker story, recruitment marketing campaign and hiring-focused webinar, is the Employer Brand and Recruitment Marketing Lead. As an extension of  recruitment and the talent-minded member of the marketing organization, you will craft and launch an Employer Brand/Recruitment Marketing strategy that positions ThoughtWorks as the tech employer of choice. Ultimately, your efforts will impact business growth, help foster a vibrant community of diverse and passionate technologists and nurture a steady stream of qualified candidates who are destined to be ThoughtWorkers.

You’ll spend time on the following:

• Champion ThoughtWorks’ brand and partner with leaders, teams and ThoughtWorkers to drive consistency with the brand locally

• Collaborate with both global and local key stakeholders to establish annual plans including the strategies that best align with both marketing and talent goals
• Craft North America’s Employer Brand/Recruitment Marketing strategy and bring it to life through various channels
• Mine, develop and share stories across platforms through integrated marketing brand and recruitment campaigns
• Partner closely with internal stakeholders on content development and targeted channels to ensure a consistent, impactful message is delivered to the right audience at the right time
• Leverage short- and long-term insights in order to positively influence the candidate journey and enable further investment to champion ongoing campaign development
• Grow, engage and nurture potential candidates through our nurture campaign Access TW and demonstrate progress through analysis, optimization and reporting
• Ensure that all ThoughtWorkers feel empowered and excited to be brand ambassadors by driving strategies that improve employee engagement 
• Pursue awards and recognition opportunities that will increase ThoughtWorks’ brand awareness and position us as the tech employer of choice 

 Here’s what we’re looking for:

• You have a minimum of 10 years of integrated marketing campaign experience, preferably from a fast-paced tech company
• Ideally 8 years of experience within Employer Brand or Recruitment Marketing
• You’ve launched social media campaigns and have created and marketed digital content across a variety of media to drive awareness, consideration and conversion (and you enjoy reporting on it, too)
• A focus on measurement, goal setting and delivery
• Readiness to learn from and collaborate with recruiters, marketing, and other functional teams while sharing learnings and best practices
• You’re collaborative in a team environment but are also comfortable running solo when need be 
• Diversity, equity inclusion aren’t a separate project to you - they’re compasses that guide your work 
• Operating between strategy and execution is where you shine: you don’t shy away from rolling up your sleeves to get things done
• You have a knack for prioritization, obtaining buy-in from stakeholders, and resolving conflicts as they arise 
• You thrive in a collaborative and non-hierarchical environment and are nimble in ambiguous situations
• A natural communicator, you’re a pro at presenting ideas, telling stories and getting buy-in through various communications tactics