menú

Blowing up customer engagement

Every organisation is coming upon a crisis of value, yours too. And yet we've been content to use customer experience like cheap paint on a rickety old building, all too often investing in small ideas in service of the status quo. With entire enterprises vulnerable to being swept away, it's time to blow up our definition of customer experience.

Dan McClure

Dan McClure

Innovation Design Practice Lead, ThoughtWorks

Dan has extensive experience and enthusiasm for blowing up the status quo. He has spent over 30 years as an insurgent innovator for institutions ranging from automotive manufacturers to educational institutions however today he leads the Innovation Design efforts for ThoughtWorks in North America.