Rethinking eCommerce

It was a pleasure to meet you!

Thanks for spending the day with us, we hope that you found our discussions to be as valuable as we did.

We'd like to leave you with some thoughts and observations on the mobile experience in retail and your mobile experience specifically.

ThoughtWorks did an expert review and best practice research to develop six principles to improve your mobile experience. The suggestions focus on functional improvements to the mobile speed and navigation, as well as emotional benefits to build loyalty that lasts. 



Lisa Goldson

Strategic Development, Retail

Patti Purcell

Director of Retail Consulting

Zichuan Xiong

Design Principal, Retail

Cassandra Shum

Mobile Practice Lead, NA

In-depth thinking from our Retail practice

Download Retail is Ready to Explode to explore our perspective on how IoT, Big Data, and the Cloud impact retail operations, how to generate valuable interactions with consumers beyond stores, sites, and apps, and how retailers are modernizing to keep up with the dizzying pace of change.

Loyalty isn't dead, but retailers need a new approach. It's about feelings humanity and emotion, not points and predictability. Download Battle Loyal to learn how to move beyond loyalty programs to create loyalty-building customer experiences and which which retailers are leading the way.

Everyone says their systems and industry is so confusing and complex and unique but ThoughtWorks proved that it is possible to come in and pick it up. ThoughtWorks can debunk those myths and at the end of the day show you that it's code, logic, and functionality, and with the right skillsets you can understand it.
Christopher SolomonManaging Director, Digital Products, United Airlines


A first-class mobile platform for the world's largest airline (and their partners, too).

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Unlocking new revenue streams with a smooth and sharable customer experience.

Launching an award-winning app at peak trading to maximize holiday season sales.

Adidas is going beyond fitness with its new lifestyle app, Adidas All Day. By combining content with behavioral science, the brand hopes the new platform will help women with much more than athletic performance.

Kaleidoscope is a monthly newsletter featuring musings on the state of retail and consumer behavior from ThoughtWorks Retail.

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