Menú

Content Marketing Lead (North America)

Content Marketing Lead (North America)2021-02-12T10:49:05-05:00<p><strong>(North America) Content Marketing Lead</strong></p> <p><span style="font-weight: 400;">ThoughtWorks partners with enterprises to create capabilities around digital innovation and transformation.&nbsp; As a global software consultancy, we’ve helped our clients bring new products to market with speed and enable business transformation through our lean techniques, agile practices, and domain expertise in business and technology.</span></p> <p><span style="font-weight: 400;">A creative B2B content marketer that is passionate about the world of tech. </span><span style="font-weight: 400;">You bring critical thinking to every aspect of your work and are not afraid to voice your unique point of view.&nbsp; You’re a strategic thinker who enjoys using your creative mind to craft persuasive messages that resonate with technology and business leaders. You’re a stellar communicator who enjoys writing, presenting and guiding conversations.&nbsp;</span></p> <p><span style="font-weight: 400;">The North America (NA) Content Marketing Lead, is a strategic role that aims to reach and engage our executive audience, as well as help ThoughtWorkers consistently articulate the value of ThoughtWorks. </span><span style="font-weight: 400;">The person for the job is great with words, but not just those. You also like to get the message across with images and videos - whatever it takes! </span><span style="font-weight: 400;">You will be a key member of our North America Marketing team and report to the Head of North America Marketing.&nbsp;</span></p> <p><strong>Responsibilities:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Use audience insights, personas, keyword research, messaging themes, campaign plans, competitive information, and content performance analytics to build a content marketing strategy and editorial calendar, and create related content</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Create a steady stream of primary and derivative assets that can be leveraged across various channels and use cases — for example, a research report complemented by an infographic, blog post, video, executive summary, and webinar</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Engage and collaborate with cross-functional participants (e.g., service line marketing, digital marketing, demand, subject matter experts, agencies) as needed to support content ideation, creation, activation, and measurement requirements</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Publish and activate content within a web content management system or other tools</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Contribute to SEO and search engine marketing initiatives with keyword optimization, content tagging, and metadata management</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Collaborate with other functions to gather the information needed to optimize content asset creation, performance, and measurement</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Implement, support, and evangelize content marketing best practices</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Collaborate with marketing program owners, and/or campaign managers to integrate and repurpose content marketing and campaign content where appropriate</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Collect, analyze, and report on content marketing success via standard content marketing KPIs using web analytics tools, marketing automation platforms, social media management tools, content marketing software, and business intelligence platforms to inform and optimize ongoing efforts</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Demonstrated ability to quickly learn and apply new business domain knowledge to content strategy and asset creation</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ability to understand, digest, and distill complex concepts for mass consumption via engaging content</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Excellent research and interviewing skills</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Strong writing and editing skills</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Sensibility for design and video/multimedia</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Keyword research skills and basic technical SEO knowledge</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ability to work in a web content management system</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ability to tag and link content for SEO</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Basic knowledge of HTML</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ability to multitask and meet tight deadlines</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Excellent communication, collaboration and consensus-building skills — ability to work with cross-functional teams</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Proofreading and copyediting skills for brand voice, style, grammar and punctuation&nbsp;</span></li> </ul> <p><strong>Requirements:</strong><strong><br></strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Minimum 5 - 7 years B2B experience, preferably in the technology sector</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Journalistic or content/marketing experience&nbsp;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Copywriting experience</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Experience working with commercial teams</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">An eye for great writing and editing. Jargon is your kryptonite.&nbsp;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Experience developing and implementing impactful content plans&nbsp;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Understanding of paid media tools as key vehicles for content distribution: especially LinkedIn and Twitter</span></li> </ul> <p>&nbsp;</p> <p style="color: white;">#LI-COE</p>ThoughtworksAtlanta, GA, United StatesUSA