Forrester report
Create differentiated digital products by designing for customer delight
Download the Forrester report compliments of Thoughtworks
Every interaction your customers have with a new digital experience from any organization (that’s right, not just your competitors) resets their expectations about what is possible. Delighting customers at the pace of change requires organizations to have more than just customer obsession. The Forrester report provides the strategies you need to become a modern digital business and differentiate by:
Leveraging emerging technologies to create differentiated customer value and deliver impactful outcomes.
Connecting your product vision to customer delight by building a deep understanding of your customer journey and identifying moments of delight.
Embracing a culture of continuous learning and creating a co-developed continuous delivery process over a polished and perfect product.