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The senior digital campaign strategist is part of the Thoughtworks global marketing team. It is a critical role that enables our regions and global functions to achieve their business goals across multiple digital channels. 

In this role, you must have the ability to lead and work with virtual teams, ability to work independently and also be a good team player, possess solid knowledge of digital marketing trends and concepts, and have strong interpersonal and project management skills. Equally important is an enthusiasm for participating in projects of varying scope and contributing towards creative thinking.

Here is what will be in store for you when you join Thoughtworks as Senior Digital Campaign Strategist.

Job Responsibilities

  • Understand the Thoughtworks offerings, market and business metrics and how digital marketing fits into the overall growth model. 
  • Partner with campaign owners to implement integrated digital marketing campaigns, demonstrating solid understanding of digital strategies, process, workflows, and marketing automation systems. Optimize campaigns based on digital marketing best practices, knowledge of past outcomes, technical capabilities, Thoughtworks ethical guidelines, and Thoughtworks business goals.
  • Drive and assist in the development of inbound brand and demand generation digital marketing plan, goals and execution model for paid media. Be responsible for performance marketing across digital channels such as Google, Facebook, Instagram, LinkedIn, Twitter, & Programmatic.
  • Manage relationships with external agencies and partners. Be responsible for defining and executing paid media campaigns. Own the channels to get maximum ROI out of the budget. 
  • Partner with campaign owners to work on 3 streams - design, copy and service offerings to conduct A/B experiments that work. First, take a lot of shots, and second, increase the success rate of these experiments. 
  • Partner with global paid media lead and align the regional marketing strategy keeping a global lens in mind

Job qualifications

Technical Skills

  • You have 7+ years of experience in digital marketing, working on various aspects ranging from paid media, virtual events, email marketing & marketing automation at various stages in your career
  • You have a good understanding of funnels, sprint & agile ways of working, creative wireframes & marketing briefs
  • You have experience running digital brand and performance campaigns for technology B2B organizations.
  • Technology & tools - an expert in at least 1 or 2 of them if not more. CRM (Salesforce), Martech (Marketo, Eloqua), Web CMS (Adobe Experience Manager), Analytics (Google or Adobe analytics or a BI tool).
  • Digital platforms - an expert in at least 1 or 2 of them if not more. Google, all social media platforms (LinkedIn, Twitter, Facebook & Instagram), virtual events platforms (ON24, 6Connex, Swapcard etc), meeting room platforms (Zoom, Microsoft Teams, Webex etc)
  • Ability to create training materials and collaboration tools to support knowledge sharing and internal education efforts. Well-organized and good project management skills with attention to details.
  • Paid advertising copywriting - ability to write social media posts, review suggested ad copies and provide suggestions to the campaign owner around latest digital ad copies, tonality of voice etc
  • Ability to review a campaign brief and provide meaningful feedback to the content and design team.

Professional skills

  • You are comfortable with ambiguity, believe in first principles and have the skill to transform broad ideas into action plans.
  • You have empathy towards users and colleagues, are creative and excited by ideating and building.
  • You have business acumen to appreciate and understand levers for business growth and profitability.
  • You seek high ownership, independent environments and feedback oriented cultures.
  • Self-motivated team player and experienced in working with global virtual teams from diverse cultures, backgrounds and time zones.
  • Stakeholder management - ability to build relationships with larger functional teams and foster meaningful communication.
  • Collaboration - Ability to collaborate at scale with the larger functional teams. 
  • Agency relationships management - ability to share briefs and provide meaningful feedback and guidance
  • Be bold and not afraid to share thoughts and ideas with the larger marketing functional teams and see through a campaign from strategy to execution.

Other things to know


There is no single career path that fits everyone at Thoughtworks: how you want to develop your career is completely up to you. But we balance autonomy with the strength of our cultivation culture. That means your career is supported by interactive tools, a variety of development programs, and many colleagues who want to help you grow. We see value in helping each other be our best and this extends to empowering our female employees on their career journeys.

Job Details

Country: Romania
City: Bucharest
Date Posted: 01-16-2023
Industry: Information Technology
Employment Type: Regular

About Thoughtworks

Thoughtworks is a global technology consultancy that integrates strategy, design and software engineering to leverage digital innovation. For over 28 years, our customers have trusted our autonomous teams to create solutions that go beyond the obvious. Here, people starting their careers in the field join experienced technologists, software development self-taught people, career transitioners and more, learning and challenging each other. Professional journeys are developed based on our culture of cultivation, recognized by several awards around the world.

Join Thoughtworks and grow with us. Together, our curiosity, innovation, collaboration and dedication are extraordinary.

Thanks for your interest in joining Thoughtworks. A member of our Recruiting team will review your application as soon as possible. 


In the meantime, check out our Consultant Life page to learn more about the extraordinary impact Thoughtworkers make on clients, the tech industry and each other. 


Please note that we value privacy: all information submitted to us via your online application will be kept confidential to Thoughtworks. 

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