Lead Design Consultant
I enjoy balancing the desirable with the viable and feasible. It adds a beautiful sense of complexity into design. I'm fulfilled when I see that my work makes an impact in the world, preferring to do, instead of theorise.
I started designing when I was 14, my mum (a designer herself) passed me some of her design work and since then, I've tried graphic design, spatial design, interior design, signage design, visual communication design, digital design, interaction design, all the way to service design and business design. I was even once asked to design a gravestone. I enjoy thinking about design as a discipline that views the world holistically, it is a craft that sees relationships and has a certain amount of influence over them.