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Marketing Campaign Strategist

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Marketing Campaign Strategist2019-01-31T00:45:30-05:00<p><span style="font-weight: 400;">You’re a </span><span style="font-weight: 400;">conscientious, collaborative, creative, and—most importantly—curious core member of the ThoughtWorks Global Demand Marketing team</span><span style="font-weight: 400;"> who excels at crafting persuasive campaigns that set companies apart. You’re a rockstar builder, manager and executor of digital (and occasionally analog) marketing campaigns. You believe in making a difference and are passionate about the world of technology.  </span></p> <p><span style="font-weight: 400;">ThoughtWorks is a leading global software consultancy. For 25+ years we have been pioneering the software development approaches such as Agile and Continuous Delivery , that are behind the most successful digital businesses today. </span></p> <p><span style="font-weight: 400;">The Campaign Strategist is a core role within the Global Demand Marketing team that will work with a cross-functional team to </span><span style="font-weight: 400;">create brand awareness and drive demand generation with our strategic clients and prospects through content-driven marketing campaigns</span><span style="font-weight: 400;">. </span></p> <p><strong>What You’ll Do</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Be a key partner to our Global Head of Demand Marketing, helping them envision, build and implement global marketing campaigns that deliver on ThoughtWorks core value message</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Develop and execute content driven digital marketing campaigns that can be leveraged by regional account teams to help retain and expand existing relationships as well as generate a pipeline of prospect leads</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Program manage our largest, global, marketing campaign, ParadigmShift, an annual executive conference host by ThoughtWorks </span></li> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Partner with the global team in managing key activities towards program launch date</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Manage executive client invitations, communication, and coordination with global leadership</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Be a key member of the conference execution team</span></li> </ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Collaborate with ThoughtWorks digital marketing team to: </span></li> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Bring our executive brand to life across multiple channels including thoughtworks.com, social accounts, paid media, and search (including ‘always on’ campaigns)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Simplify and scale the ability of demand marketers and demand teams to adopt global campaigns within local markets via light process, automation, and personalisation </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Report on the effectiveness of campaigns and investments </span></li> </ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Provide campaign support to the regional Heads of Marketing and their demand marketing teams  </span></li> </ul> <p><strong>Your Attributes:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">You are highly organized, detail-oriented and comfortable working in a fast-paced and highly collaborative environment</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You are results driven, resilient, and possess a positive “get-it-done” attitude</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You are enthusiastic and self-directed, </span><span style="font-weight: 400;">with the ability to execute. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You thrive in an unstructured environment; you are flexible, enjoy a challenge and readily embrace and accept change</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You are fascinated by the rapid shifts in marketing and marketing technology and stay current with recent trends.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You are able to deftly juggle multiple balls, organize, prioritise, and above all, believe in yourself.   How else will all this be possible?</span></li> </ul> <p><strong>Your Experience:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Minimum of 3 years experience </span><span style="font-weight: 400;">creating and executing marketing campaigns with a strong focus on digital</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Experience with analytics tools for campaign tracking and reporting</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">B2B marketing experience</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Experience targeting a business and tech executive audience</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Work, passion, or insights in the technology / digital industry</span></li> </ul> <p>#LI-NA</p>ThoughtworksChicagoUSA