BP set out on their innovation journey to respond to tectonic shifts in the marketplace by reinventing how they engaged with consumers. By obsessively focusing on the customer, BP built the right business case, prioritized their product roadmap, and realized significant outcomes within six months of launch. A platform approach enabled them to continuously evolve their customer experience while accelerating the delivery of adjacent opportunities across five countries.
Join us for a 90-minute fireside chat with Matt Rich, VP of Customer Care and Innovation at BP about their transformational journey. The interactive session will provide an opportunity to reflect on where you are on your journey and discover options for accelerating your path to customer centricity.