invention-and-reinvention
Fueling growth through customer obsession: BP’s digital innovation journey
Thoughtworks and Amazon Web Services bring you an exclusive digital innovation webinar series focused on stories of customer obsessed invention and reinvention, told by business leaders across the globe. Learn how to put innovation into practice, fuel your growth engine, reimagine customer experience, and build greater resilience.
BP set out on their innovation journey to respond to tectonic shifts in the marketplace by reinventing how they engaged with consumers. By obsessively focusing on the customer, BP built the right business case, prioritized their product roadmap, and realized significant outcomes within six months of launch. A platform approach enabled them to continuously evolve their customer experience while accelerating the delivery of adjacent opportunities across five countries.
Join us for a 90-minute fireside chat with Matt Rich, VP of Customer Care and Innovation at BP about their transformational journey. The interactive session will provide an opportunity to reflect on where you are on your journey and discover options for accelerating your path to customer centricity.
Agenda
Fireside chat with Matt Rich, VP of Customer Care and Innovation at BP, outlining their transformational journey
Interactive session on new, impactful ways to accelerate your own innovation journey
Matt Rich
VP of Customer Care and Innovation, BP
Matt has been with BP for 10 years – over the last 5 years he has been responsible for digital transformation. As BP faces massive transformation through the transition to sustainability, Matt is innovating the Customer Experiences across 17,000 service stations. Matt is committed to driving change through continual improvement – “the human interaction between digital and the physical worlds changes constantly. To win, we must keep learning from our consumers and have them in the room with us”.
