ThoughtWorks
  • Kontakt
  • Español
  • Português
  • English
  • 中文
Übersicht
  • Delivery Mindset trifft Software-Exzellenz

    Verfolgen Sie einen innovativen Ansatz in der Softwareentwicklung, um noch schneller erfolgreich zu sein.

    Erkenntnisgestützte Entscheidungsfindung

    Nutzen Sie Ihre Datenbestände, um neue Geschäftsmöglichkeiten zu erschließen.

  • Betriebsmodelle ohne Reibungsverluste

    Verbessern Sie die Fähigkeit Ihres Unternehmens, auf Veränderungen zu reagieren.

    Plattform Strategie

    Entwicklung dynamischer Technologieplattformen, die sich an Ihre Geschäftsstrategie anpassen.

  • Experience Design und innovative Produkte

    Liefern Sie schnell außergewöhnliche Produkte und Kundenerlebnisse. Entwickeln Sie Design und Funktion kontinuierlich weiter.

    Partnerschaften

    Nutzung unseres Netzwerks aus vertrauenswürdigen Partnern, um noch bessere Ergebnisse für unsere Kunden zu erzielen.

Übersicht
  • Automobil
  • Clientech, Energie und Versorgung
  • Banken und Versicherungen
  • Gesundheit
  • Medien
  • Non-Profit
  • Öffentlicher Sektor
  • Handel und E-Commerce
  • Reise und Transport
Übersicht

Unsere Empfehlungen

  • Technologie

    Ausführliche Betrachtungen neuer Technologien.

  • Business

    Aktuelle Business-Insights, Strategien und Impulse für digitale Querdenker.

  • Kultur

    Insights zu Karrieremöglichkeiten und unsere Sicht auf soziale Gerechtigkeit und Inklusivität.

Digitale Veröffentlichungen und Tools

  • Technology Radar

    Unser Leitfaden für aktuelle Technologietrends.

  • Perspectives

    Unsere Publikation für digitale Vordenker*innen

  • Digital Fluency Model

    Ein Modell zur Priorisierung digitaler Fähigkeiten, um für das Unvorhersehbare bereit zu sein.

  • Decoder

    Der Technology-Guide für Business Entscheider

Alle Insights

  • Artikel

    Expertenwissen für Ihr Unternehmen.

  • Blogs

    Persönliche Perspektiven von ThoughtWorkern aus aller Welt.

  • Bücher

    Stöbern Sie durch unsere umfangreiche Bibliothek.

  • Podcasts

    Spannende Gespräche über das Neueste aus Business und Technologie.

Übersicht
  • Bewerbungsprozess

    Finde heraus, was dich in unserem Bewerbungsprozess erwartet.

  • Hochschulabsovent*innen und Quereinsteiger*innen

    Dein Einstieg in die IT-Welt.

  • Stellenangebote

    Finde offene Stellen in deiner Region.

  • In Kontakt bleiben

    Abonniere unsere monatlichen Updates.

Übersicht
  • Konferenzen und Events
  • Diversity und Inclusion
  • Neuigkeiten
  • Open Source
  • Management
  • Social Change
  • Español
  • Português
  • English
  • 中文
ThoughtWorksMenü
  • schließen   ✕
  • Unsere Services
  • Unsere Kunden
  • Insights
  • Karriere
  • Über uns
  • Kontakt
  • Zurück
  • schließen   ✕
  • Übersicht
  • Delivery Mindset trifft Software-Exzellenz

    Verfolgen Sie einen innovativen Ansatz in der Softwareentwicklung, um noch schneller erfolgreich zu sein.

  • Experience Design und innovative Produkte

    Liefern Sie schnell außergewöhnliche Produkte und Kundenerlebnisse. Entwickeln Sie Design und Funktion kontinuierlich weiter.

  • Betriebsmodelle ohne Reibungsverluste

    Verbessern Sie die Fähigkeit Ihres Unternehmens, auf Veränderungen zu reagieren.

  • Erkenntnisgestützte Entscheidungsfindung

    Nutzen Sie Ihre Datenbestände, um neue Geschäftsmöglichkeiten zu erschließen.

  • Partnerschaften

    Nutzung unseres Netzwerks aus vertrauenswürdigen Partnern, um noch bessere Ergebnisse für unsere Kunden zu erzielen.

  • Plattform Strategie

    Entwicklung dynamischer Technologieplattformen, die sich an Ihre Geschäftsstrategie anpassen.

  • Zurück
  • schließen   ✕
  • Übersicht
  • Automobil
  • Clientech, Energie und Versorgung
  • Banken und Versicherungen
  • Gesundheit
  • Medien
  • Non-Profit
  • Öffentlicher Sektor
  • Handel und E-Commerce
  • Reise und Transport
  • Zurück
  • schließen   ✕
  • Übersicht
  • Unsere Empfehlungen

  • Technologie

    Ausführliche Betrachtungen neuer Technologien.

  • Business

    Aktuelle Business-Insights, Strategien und Impulse für digitale Querdenker.

  • Kultur

    Insights zu Karrieremöglichkeiten und unsere Sicht auf soziale Gerechtigkeit und Inklusivität.

  • Digitale Veröffentlichungen und Tools

  • Technology Radar

    Unser Leitfaden für aktuelle Technologietrends.

  • Perspectives

    Unsere Publikation für digitale Vordenker*innen

  • Digital Fluency Model

    Ein Modell zur Priorisierung digitaler Fähigkeiten, um für das Unvorhersehbare bereit zu sein.

  • Decoder

    Der Technology-Guide für Business Entscheider

  • Alle Insights

  • Artikel

    Expertenwissen für Ihr Unternehmen.

  • Blogs

    Persönliche Perspektiven von ThoughtWorkern aus aller Welt.

  • Bücher

    Stöbern Sie durch unsere umfangreiche Bibliothek.

  • Podcasts

    Spannende Gespräche über das Neueste aus Business und Technologie.

  • Zurück
  • schließen   ✕
  • Übersicht
  • Bewerbungsprozess

    Finde heraus, was dich in unserem Bewerbungsprozess erwartet.

  • Hochschulabsovent*innen und Quereinsteiger*innen

    Dein Einstieg in die IT-Welt.

  • Stellenangebote

    Finde offene Stellen in deiner Region.

  • In Kontakt bleiben

    Abonniere unsere monatlichen Updates.

  • Zurück
  • schließen   ✕
  • Übersicht
  • Konferenzen und Events
  • Diversity und Inclusion
  • Neuigkeiten
  • Open Source
  • Management
  • Social Change
Blogs
Wählen Sie ein Thema
Alle Themen ansehenschließen
Technologie 
Agiles Projektmanagement Cloud Continuous Delivery  Data Science & Engineering Defending the Free Internet Evolutionäre Architekturen Experience Design IoT Sprachen, Tools & Frameworks Modernisierung bestehender Alt-Systeme Machine Learning & Artificial Intelligence Microservices Plattformen Sicherheit Software Testing Technologiestrategie 
Geschäft 
Financial Services Global Health Innovation Retail  Transformation 
Karriere 
Karriere Hacks Diversity und Inclusion Social Change 
Blogs

Themen

Thema auswählen
  • Technologie
    Technologie
  • Technologie Überblick
  • Agiles Projektmanagement
  • Cloud
  • Continuous Delivery
  • Data Science & Engineering
  • Defending the Free Internet
  • Evolutionäre Architekturen
  • Experience Design
  • IoT
  • Sprachen, Tools & Frameworks
  • Modernisierung bestehender Alt-Systeme
  • Machine Learning & Artificial Intelligence
  • Microservices
  • Plattformen
  • Sicherheit
  • Software Testing
  • Technologiestrategie
  • Geschäft
    Geschäft
  • Geschäft Überblick
  • Financial Services
  • Global Health
  • Innovation
  • Retail
  • Transformation
  • Karriere
    Karriere
  • Karriere Überblick
  • Karriere Hacks
  • Diversity und Inclusion
  • Social Change
InnovationTransformationGeschäft

Zhong Tai: a radical approach to enterprise IT

Xu Hao Xu Hao

Published: Jul 8, 2019

It’s easy to fall into the trap of thinking that when it comes to enterprise tech, there are few surprises left. After all, we all exist in a largely homogenous world where cloud, microservices and containers are the cornerstones of today’s leading businesses. In this world of known knowns, even the fiercest of rivals can follow almost identical tech strategies.

Yet the truth is not quite so simple. There exists a whole new way of thinking about enterprise technology that is rapidly taking root in the world’s fastest growing economy — China. And it remains almost totally opaque to Western minds. Indeed, so unfathomable is this paradigm, that it’s almost impossible to Google it.

Welcome to the surprising world of the middle end. Welcome to Zhong Tai.
 
At its core, Zhong Tai is an approach to delivering encapsulated business models.


It’s an approach that’s helping a new breed of small businesses deliver first-rate services without the costs of traditional enterprise infrastructure and enabling existing organizations to bring innovative services to market at breakneck speeds.

Born from Alibaba

To understand Zhong Tai, it helps to understand its history, how it emerged and the critical role played by Alibaba.

To those outside of China, Alibaba is often seen as somewhat akin to Amazon: an ecommerce heavyweight that has branched out a bit. To those in China, Alibaba is much more than that: it’s the exemplar of how to do business in the digital world.

Alibaba’s Tmall platform has for the past decade been a significant route to market for many local and international businesses to reach customers in mainland China. By 2013, Tmall had more than a 50% share of Chinese B2C online product sales share. But while many businesses are content to piggyback off Alibaba’s undoubted expertise in reaching digital consumers, not all of them have wanted to operate under Alibaba’s umbrella, preferring to establish their own online identity.

To attract those businesses, five years ago, Alibaba set up a new business unit. This unit was founded on the principle that in the digital world, the most important thing is not your internal systems but the digital channel you use to connect to your customers. This was Alibaba Zhong Tai, not a front-end system for ecommerce site, not back-end settlement system that you buy and install on your own machine; but a business platform in a box that encapsulated all the best practice Alibaba had established through its years of ecommerce for approaching customers, managing customer relationships and fulfilling orders.

The concept proved remarkably powerful, especially for those businesses who wanted to grow but didn’t want to make the commitment to a full-blown ERP system. Instead, here was a path towards world-class go-to-market capabilities, with the business flows and underpinning tech to support them.
 

Zhong Tai thinking expands

But the story of Zhong Tai doesn’t begin and end with Alibaba. Perhaps the more interesting tale is how others in China took the ideas behind Zhong Tai and ran with it.

Didi Chuxing is perhaps best known as the Chinese ride-hailing company that went toe-to-toe with Uber and won. After a fierce price war between the two, Uber announced in August 2016 that it was exiting the China market and swapping its business in the region for a stake in Didi.

At the time it acquired Uber’s China operations, Didi was left with two separate ride-hailing systems. At first, it opted against merging them, preferring to maintain Uber’s independence, so that visitors to China could simply use Uber to order a ride.

But in having those two systems and with the emergence of ZhongTai, the execs at Didi began to spot an opportunity. They realized that it was possible to build an Uber-like service with only a handful of basic capabilities: some form of resource management, a location-based user request system, a matching engine, a payment platform and some form of membership management.



Didi realized they could build a ride-hailing Zhong Tai — an encapsulated system, that would enable it to create innovative niche products, and quickly exploit opportunities that would otherwise have not been viable.

One example of this is Didi’s shuttle bus service. Typically, establishing a shuttle bus service is time-consuming and requires significant investment in fleet. But Didi knew there was an opportunity to exploit.

It’s been able to expand into public transport-like services by using Zhong Tai principles to create a shuttle bus offering connecting major bus and subway stations in selected areas in Beijing and Chengdu. Didi leases the seven-seater vehicles and uses them to help groups of commuters travelling in the same direction.
 

Solely a Chinese phenomenon?

Would Zhong Tai work elsewhere? Perhaps. But undoubtedly, China’s sheer scale makes it an attractive approach. 

Take the example of mobile phone services. A regional service provider may cover a huge variety of customers — from those in Tier One cities, such as Beijing, Shanghai and Shenzhen to those in Tier Four cities. A traditional product team approach might try to serve the citizens of all those cities with the same offerings, which from a software perspective gets super complicated. 

But through Zhong Tai, you can divide your products up while still retaining the same encapsulated business models.

While Zhong Tai has taken hold in China, the tech that underpins it are readily familiar to Western organizations: cloud, microservices, APIs. And the approach is now also being used by traditional Chinese enterprises — not just the digital powerhouses. Chinese firms are using Zhong Tai as a lever for digital transformation, enabling them to build autonomous product teams within their organization.

Most Chinese businesses recognize the benefits of building product teams rather than project teams — because team members feel more responsibility for delivery and tend to be more innovative in developing solutions. But for enterprises, it’s really difficult to do a large scale transformation, to build a single product team. 

By taking a Zhong Tai approach, these organizations have a stepping stone for transformation. By definition Zhong Tai is encapsulated and includes business models that can be replicated, done in a self-service SaaS manner. If they build a Zhong Tai, they have to have a long-term entity, that can provide a clear contract between Zhong Tai team and product team. The entity that leases the capability is not the product team, which may not be around next year.

So while Zhong Tai currently remains a Chinese phenomena, it needn’t stay that way: it just needs the rest of the world to wake up to the idea!

Ready to shape the future of tech?

Join our team of passionate and bright technologists.

Join us
  • Unsere Services
  • Unsere Kunden
  • Insights
  • Karriere
  • Über uns
  • Kontakt

WeChat

×
QR code to ThoughtWorks China WeChat subscription account

Presseanfragen | Datenschutz | Impressum | Modern Slavery statement ThoughtWorks| Barrierefreies Webdesign | © 2021 ThoughtWorks, Inc.