Master
ThoughtWorks
Menü
schließen
  • Unsere Services
    • Übersicht
    • Customer Experience, Produkt und Design
    • Data Strategy, Engineering und Analytics
    • Digitale Transformation und Operations
    • Enterprise Modernization, Plattformen und Cloud
  • Unsere Kunden
    • Übersicht
    • Automobil
    • Gesundheit
    • Öffentlicher Sektor
    • Clientech, Energie und Versorgung
    • Medien
    • Handel und E-Commerce
    • Banken und Versicherungen
    • Non-Profit
    • Reise und Transport
  • Insights
    • Übersicht
    • Unsere Empfehlungen

      • Technologie

        Ausführliche Betrachtungen neuer Technologien.

      • Business

        Aktuelle Business-Insights, Strategien und Impulse für digitale Querdenker.

      • Kultur

        Insights zu Karrieremöglichkeiten und unsere Sicht auf soziale Gerechtigkeit und Inklusivität.

    • Digitale Veröffentlichungen und Tools

      • Technology Radar

        Unser Leitfaden für aktuelle Technologietrends.

      • Perspectives

        Unsere Publikation für digitale Vordenker*innen

      • Digital Fluency Model

        Ein Modell zur Priorisierung digitaler Fähigkeiten, um für das Unvorhersehbare bereit zu sein.

      • Decoder

        Der Technology-Guide für Business Entscheider

    • Alle Insights

      • Artikel

        Expertenwissen für Ihr Unternehmen.

      • Blogs

        Persönliche Perspektiven von ThoughtWorkern aus aller Welt.

      • Bücher

        Stöbern Sie durch unsere umfangreiche Bibliothek.

      • Podcasts

        Spannende Gespräche über das Neueste aus Business und Technologie.

  • Karriere
    • Übersicht
    • Bewerbungsprozess

      Finde heraus, was dich in unserem Bewerbungsprozess erwartet.

    • Hochschulabsovent*innen und Quereinsteiger*innen

      Dein Einstieg in die IT-Welt.

    • Stellenangebote

      Finde offene Stellen in deiner Region.

    • In Kontakt bleiben

      Abonniere unsere monatlichen Updates.

  • Über uns
    • Übersicht
    • Unser Ziel
    • Awards und Auszeichnungen
    • Vielfalt, Gleichberechtigung, Inklusion
    • Management
    • Partnerschaften
    • Neuigkeiten
    • Konferenzen und Events
  • Kontakt
Germany | Deutsch
  • United States United States
    English
  • China China
    中文 | English
  • India India
    English
  • Canada Canada
    English
  • Singapore Singapore
    English
  • United Kingdom United Kingdom
    English
  • Australia Australia
    English
  • Germany Germany
    English | Deutsch
  • Brazil Brazil
    English | Português
  • Spain Spain
    English | Español
  • Global Global
    English
Blogs
Wählen Sie ein Thema
Alle Themen ansehenschließen
Technologie 
Agiles Projektmanagement Cloud Continuous Delivery  Data Science & Engineering Defending the Free Internet Evolutionäre Architekturen Experience Design IoT Sprachen, Tools & Frameworks Modernisierung bestehender Alt-Systeme Machine Learning & Artificial Intelligence Microservices Plattformen Sicherheit Software Testing Technologiestrategie 
Geschäft 
Financial Services Global Health Innovation Retail  Transformation 
Karriere 
Karriere Hacks Diversity und Inclusion Social Change 
Blogs

Themen

Thema auswählen
  • Technologie
    Technologie
  • Technologie Überblick
  • Agiles Projektmanagement
  • Cloud
  • Continuous Delivery
  • Data Science & Engineering
  • Defending the Free Internet
  • Evolutionäre Architekturen
  • Experience Design
  • IoT
  • Sprachen, Tools & Frameworks
  • Modernisierung bestehender Alt-Systeme
  • Machine Learning & Artificial Intelligence
  • Microservices
  • Plattformen
  • Sicherheit
  • Software Testing
  • Technologiestrategie
  • Geschäft
    Geschäft
  • Geschäft Überblick
  • Financial Services
  • Global Health
  • Innovation
  • Retail
  • Transformation
  • Karriere
    Karriere
  • Karriere Überblick
  • Karriere Hacks
  • Diversity und Inclusion
  • Social Change
Data Science & EngineeringTechnologie

Making the data dream a reality

JoJo Swords JoJo Swords

Published: Nov 13, 2019

The dreams of business leaders have changed. Higher profits and happy customers are, of course, still major ambitions. But as ThoughtWorks board member Dr. Anita Sands pointed out in her keynote address at ThoughtWorks ParadigmShift 2019, a new aspiration has joined the list. 

As a senior technology executive at a major bank, she said, she dreamed of data. And not just any data - “data that was structured and not siloed, centralized and not scattered to the four corners of our organization. Data that was available and accessible.”  

The key to digital fluency 

Just why is this on so many wish lists? For Gary O’Brien, ThoughtWorks Digital Fluency Principal, the answer is simple. The “strategic use of information assets,” where data serves as the basis for informed decision-making, is an essential element to achieving digital fluency - the collection of capabilities that allow enterprises to thrive in a tech-saturated, rapidly evolving environment.

Building Blocks of Modern Digital Business
The Building Blocks of a Modern Digital Business


"Data has had such a significant impact on the way companies are functioning right now. We can now create value-added products with the use of data we have. New product, new opportunity, new insight and a far greater understanding of the customer." 
Gary O'Brien, Digital Fluency Principal, ThoughtWorks

Yet for a lot of organizations the data dream remains a distant one. Overall, the migration of business to digital channels mean firms collect and use more data than ever. But according to ThoughtWorks principal consultant Zhamak Dehghani, most are still in “crisis” mode when it comes to using that data. 

“The inconvenient truth is that companies are failing in their effort to become data-driven, to become AI-first and fundamentally compete based on analytics,” she said. 

The main problem as Dehghani sees it is that the “standard” enterprise architecture is still based around a centralized, monolithic system that’s incapable of scale. Customer information from different functions is rarely connected or shared, preventing the construction of a 360-degree view.

Out with the old 

What’s needed is a “mesh” of interlocking data sets based on standardization and interoperability, where various domains are “empowered to share analytical data in an easily consumable way,” she explained. 

Companies can start down this road by identifying points of interaction between domains where new data products can be created, and applying analytics to automate decisions based on this data. This creates a cycle of “connected intelligence,” where data is constantly and seamlessly dictating the next phase of development or customer outreach. 

Connected Intelligence Model

Industry leaders at the event agreed on the pressing need for new data approaches. Nigel Dalton, chief inventor at Australian real estate platform, REA Group, noted most businesses still draw an artificial line between their “digital” and “analog” operations, when data from each should be informing the other. “Collecting and connecting your data is vital to creating seamless online to offline customer experiences,” he said. 

Frank Mollerop of survey provider, QuestBack, urged companies to move beyond parsing transactional data to focus on indicators of employee and customer experience, since “experiences are driving decisions today.”  

“That data set is going to be the new gold mine for companies going forward,” Mollerop added.

Representatives of the Chicago-based Invisible Institute, and the City of New Orleans Independent Police Monitor, which have collaborated on a project that uses data to shed light on problematic law enforcement trends, provided a valuable reminder that in the rush to leverage data resources companies need to remain conscious of trust - and, as Invisible Institute founder Jamie Kalven put it, that behind every data point there’s a human story. With findings from the project now helping improve police-community relations in New Orleans, the discussion also testified to data’s ability to drive powerful results. 

“Having the information, curating it well, analyzing it well, looking for patterns beyond the individual case allows for a kind of joint problem-solving approach to reform,” Kalven said. “It allows for the lived experiences of people to be more visible.” 

Business Hub

Business and industry insights for digital leaders.

Explore
Weitere Blogposts
Data Science & Engineering

Thinking about Big Data

Martin Fowler
Mehr hier
Data Science & Engineering

Put Data Science Before Data Infrastructure

David Johnston
Mehr hier
IoT

BIG Data, Fast Data — Part Two

Tom Glover
Mehr hier
Master
Datenschutz | Modern Slavery statement | Barrierefreies Webdesign
Connect with us
×

WeChat

QR code to ThoughtWorks China WeChat subscription account
© 2021 ThoughtWorks, Inc.