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Mike Biggs

Design & Innovation Lead

It turns out that I'm actually in a Jazz Band.

Most client problems include a number of unknowns which demands the ability to play with the band and break out into a solo as required in a context of high ambiguity.

I also prescribe to the scientific process requiring empirical data as feedback for decision making as illustrated in the Deming Cycle (PDCA). I am a huge fan of Deming.

Therefore I coin the term: EMPIRICAL JAZZ